Acxiom sahifasining manbasini koʻrish

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{{Shirkat bilgiqutisi|nomi=Acxiom Corporation|tasvir=Acxiom_Downtown.jpg}}

'''Acxiom korporatsiyasi''' Amerika Qoʻshma Shtatlarida joylashgan marketing va xizmat koʻrsatish bilan shugʻullanadigan kompaniya boʻlib, Yevropa, Osiyo va Janubiy Amerikada filiallari mavjud. Acxiom marketing va axborot xizmatlarini taklif etadi, jumladan, koʻp kanalli marketing, toʻgʻridan-toʻgʻri pochta reklamasi, [[Maʼlumotlar bazasi|maʼlumotlar bazasini boshqarish]]. Acxiom yakuniy mijozlar haqidagi maʼlumotlarni toʻplaydi va tahlil qiladi<ref>{{Veb manbasi|url=http://www.clickz.com/clickz/news/2097642/acxiom-names-scott-howe-ceo|sarlavha=/ Acxiom Names Scott Howe CEO|kirish sanasi=2013-12-02|arxivsana=2013-12-03|arxivurl=https://web.archive.org/web/20131203031351/http://www.clickz.com/clickz/news/2097642/acxiom-names-scott-howe-ceo}}</ref>.

Korporatsiya mijozlari moliya, sugʻurta, marketing, media, chakana savdo, tibbiyot, turizm, telekommunikatsiya kabi sohalarda faoliyat yurituvchi AQSH kompaniyalari hamda davlat sektori vakillaridir<ref name="Acxiom Corp.">{{Veb manbasi|url=http://topics.nytimes.com/top/news/business/companies/acxiom-corp/index.html|sarlavha=«Acxiom Corp.» at NYTimes.com|kirish sanasi=2013-12-02|arxivsana=2013-12-03|arxivurl=https://web.archive.org/web/20131203210041/http://topics.nytimes.com/top/news/business/companies/acxiom-corp/index.html}}</ref>.

Korporatsiya baʼzan „siz hech qachon eshitmagan eng yirik kompaniyalardan biri“ deb taʼriflanadi<ref name="persuaders">{{Veb manbasi|url=https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/script.html|sarlavha=FRONTLINE's The Persuaders|nashriyot=Corporation for Public Broadcasting|sana=2004-11-09|kirish sanasi=2007-08-01|iqtibos=But where did all this information come from? How did political parties and advocacy groups know whom to reach with what message? The answer to that question begins here. The Acxiom Corporation of Little Rock, Arkansas, is one of the biggest companies you've never heard of.|arxivurl=https://web.archive.org/web/20070629040723/http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/script.html|arxivsana=2007-06-29}}</ref><ref>{{Yangiliklar manbasi |last=Jason Morris |date=2012-08-23 |title=Why big companies buy, sell your data |language=en |publisher=CNN |url=http://www.cnn.com/2012/08/23/tech/web/big-data-acxiom/ |access-date=2014-01-16 |archive-url=https://web.archive.org/web/20140118133610/http://www.cnn.com/2012/08/23/tech/web/big-data-acxiom/ |archive-date=2014-01-18 |quote=Meet Acxiom, sometimes described as "the biggest company you've never heard of." But they've heard a lot about you.}}</ref>. U odamlar haqida turli maʼlumotlarni toʻplaydi, oʻz mijozlariga reklama va biznes samaradorligini oshirishga yordam beradi<ref name="persuaders" />. U shaxsiy maʼlumotlarning dunyodagi eng yirik qayta ishlovchisidir<ref>{{Yangiliklar manbasi |last=Behar |first=Richard |date=2004-02-23 |title=Never Heard Of Acxiom? Chances Are It's Heard Of You. How a little-known Little Rock company--the world's largest processor of consumer data--found itself at the center of a very big national security debate |work=CNN |url=http://money.cnn.com/magazines/fortune/fortune_archive/2004/02/23/362182/index.htm |access-date=2013-12-02 |archive-url=https://web.archive.org/web/20131203061547/http://money.cnn.com/magazines/fortune/fortune_archive/2004/02/23/362182/index.htm |archive-date=2013-12-03}}</ref><ref>{{Veb manbasi|url=http://www.acxiom.com/Press-Releases/2011/Acxiom%E2%80%99s-Business-Transformation-Confirmed-by-Independent-Research-Firm%E2%80%99s-Evaluation/|sarlavha=Acxiom’s Business Transformation Confirmed by Independent Research Firm’s Evaluation|sana=2011-01-13|kirish sanasi=2012-08-02|nashriyot=Acxiom Corporation|arxivurl=https://web.archive.org/web/20120501060929/http://www.acxiom.com/Press-Releases/2011/Acxiom%E2%80%99s-Business-Transformation-Confirmed-by-Independent-Research-Firm%E2%80%99s-Evaluation/|arxivsana=2012-05-01}}; report „The Forrester Wave™: US Database Marketing Service Providers, Q1 2011.“, January 2011 </ref>.

== Tarixi ==
1969 yilda Arkanzasda tashkil etilgan.

2012 yilda kompaniya maʼlumotlarni saqlash va tahlil qilish uchun 23 000 dan ortiq serverlardan foydalangan. Taxminlarga koʻra, kompaniya AQShning voyaga yetgan aholisining taxminan 80% haqida maʼlumotga ega, ammo ularning maʼlumotlar bazalarida 500 milliondan ortiq odam haqidagi yozuvlar mavjud<ref>{{Veb manbasi|url=http://www.therunet.com/articles/2011-tsar-i-ego-yuzery|sarlavha=Царь и его юзеры|muallif=Елена Ларина|iqtibos=Сегодня в Америке имеется несколько провайдеров данных о людях, социальных группах и компаниях. Крупнейший из них, Аcxiom имеет полный набор данных более чем на 500 млн. человек, включая большинство взрослых американцев и жителей сопредельных стран. В данных содержится практически все. От номеров социального страхования и водительского удостоверения до истории болезни и взаимоотношений с кредитными учреждениями. От девичьей фамилии матери до перечня мелких административных правонарушений. Общее число параметров цифровой личности каждого человека, включенного в базу компании, приближается к 50.|sana=2013-11-07|nashriyot=TheRunet|kirish sanasi=2013-12-02|arxivsana=2013-12-03|arxivurl=https://web.archive.org/web/20131203010405/http://www.therunet.com/articles/2011-tsar-i-ego-yuzery}}</ref><ref>{{Yangiliklar manbasi |last=Юлия Евсеева |date=2013-05-17 |title=Анонимность в Сети почти невозможна |publisher=[[Московский комсомолец]] |url=http://www.mk.ru/science/technology/article/2013/05/17/855904-anonimnost-v-seti-pochti-nevozmozhna.html |access-date=2013-12-02 |archive-url=https://web.archive.org/web/20131203082328/http://www.mk.ru/science/technology/article/2013/05/17/855904-anonimnost-v-seti-pochti-nevozmozhna.html |archive-date=2013-12-03 |quote=американская компания Acxiom уже накопила базу данных по 1500 классификаторам на 500 миллионов пользователей со всего мира. Компания заявляет, что по составленным профилям может прогнозировать реакцию потребителей на различные раздражители (товары, бренды и проч.).}}</ref>.

2013-yil fevral oyida Acxiom [[Facebook]] bilan shartnoma tuzdi<ref>{{Veb manbasi|url=http://adage.com/article/digital/facebook-partner-acxiom-epsilon-match-store-purchases-user-profiles/239967/|sarlavha=Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles. Can Facebook Ads Drive Offline Buying?|iqtibos=Facebook is partnering with data giants including Epsilon, Acxiom and Datalogix|sana=2013-02-22|nashriyot=AdAge|kirish sanasi=2013-12-02|arxivsana=2013-11-30|arxivurl=https://web.archive.org/web/20131130033459/http://adage.com/article/digital/facebook-partner-acxiom-epsilon-match-store-purchases-user-profiles/239967/}}</ref><ref>{{Yangiliklar manbasi |last=Яна Рождественская |date=2013-04-10 |title=Facebook соберет персональные данные по-новому. Социальная сеть собирается привлечь внешние источники информации |publisher="[[Коммерсантъ]]" |url=http://www.kommersant.ru/doc/2167038 |access-date=2013-12-02 |archive-url=https://web.archive.org/web/20131213033921/http://www.kommersant.ru/doc/2167038 |archive-date=2013-12-13 |quote=Facebook собирается совмещать информацию, получаемую внутри соцсети — например о друзьях и лайках, с данными компаний, собирающих данные о потребителях,— такими как Datalogix, Acxiom и Epsilon.... Facebook собирается создать совместную с этими компаниями базу данных о пользователе"}}</ref>.

== Tanqid ==
2005 yilda Acxiom maʼlumotlar brokerining anʼanalari uchun „eng yomon korporativ bosqinchi“ (''Worst Corporate Invader'') uchun Big Brother mukofotiga nomzod boʻldi.

2013 yilda Acxiom korporatsiyasi Federal Trade Commission tomonidan isteʼmolchilarning shaxsiy maʼlumotlarini qanday toʻplashi va ishlatishini aniqlash uchun tekshirilgan 9 ta kompaniyadan biri edi.

== Maʼlumotlar xavfsizligi ==
2003 yilda kompaniyadan joʻnatish paytida 1,6 milliarddan ortiq yozuvlar oʻgʻirlangan. Oʻgʻirlangan maʼlumotlar orasida ismlar, pochta manzillari va elektron pochta manzillari ham bor edi<ref>Acxiom FY2004 10-K filing</ref><ref>{{Veb manbasi|url=https://www.theregister.co.uk/2006/02/23/acxiom_spam_hack_sentencing/|sarlavha=Acxiom database hacker jailed for 8 years {{!}} The Register<!-- Bot generated title -->|kirish sanasi=2017-09-28|arxivsana=2017-11-13|arxivurl=https://web.archive.org/web/20171113083939/https://www.theregister.co.uk/2006/02/23/acxiom_spam_hack_sentencing/}}</ref><ref>{{Veb manbasi|url=http://www.securityfocus.com/news/7697|sarlavha=Chats led to Acxiom hacker bust<!-- Bot generated title -->|kirish sanasi=2013-12-02|arxivsana=2013-12-15|arxivurl=https://web.archive.org/web/20131215061634/http://www.securityfocus.com/news/7697}}</ref>.
== Manbalar ==
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