Lillian Eichler Uatson sahifasining manbasini koʻrish

{{Shaxsiyat bilgiqutisi
| ismi                     = Lillian Eichler Uatson
| tasvir                   = Lillian Eichler Watson.jpg
| tasvir_eni               =
| izoh                     =  
| asl_ismi                 = Lillian Eichler
| tavallud_paytidagi_ismi  = 
| tavallud_sanasi          = 1901/1902
| tavallud_joyi = [[Nyu York]], [[AQSH]]
| vafot_sanasi = 1979-yil 25-iyun (77 yoshda)
| vafot_joyi = [[Los Angeles]], [[Kaliforniya]], [[AQSH]].
| fuqaroligi = 
| taʼlimi = 
| kasbi = Ijodkor va reklama matn muallifi
| dini =
| faoliyat_yillari = 1919–1970
| asarlari =
| boʻyi =
| unvoni =
| turmush_oʻrtogʻi = Dr. Tobias Watson MD (m. 1928)
| otasi =
| onasi =
| qarindoshlari = 
| mukofotlari =
| veb-sayt =
}}
'''Lillian Eichler Uatson''' (1901/1902 - 1979-yil 25-iyun) – amerikalik reklama matn mualilifi va odob-axloq bo‘yicha eng ko‘p sotilgan kitoblar muallifi edi. Uning 1921-yilda nashr etilgan va reklama kampaniyasi yaratgan birinchi odob-axloq kitobi ''Again She Orders – „A Chicken Salad, Please“'' tezda va eng ko‘p sotilgan kitob bo‘ldi va undan keyin bir nechta yangilangan jildlar va ko‘plab boshqa kitoblari chiqdi.

Lillian Eichler tamonida yaratgan ko‘plab muallif matnlari reklama kampaniyalarida asosan ijtimoiy xavotirga ega boʻlgan mavzularga qaratilgan edi.

==Hayoti==
Lillian Eichler Uatson 1901 yoki 1902-yilda tug‘ilgan{{Citation needed|date=March 2022}}. Uning Charlotte va Sidney ismli opasi va akasi{{Citation needed|date=March 2022}}, Lillian Eichlerdan yetti yosh kichik<ref name=":6">{{Veb manbasi|last=Berchtold|first=William E.|date=January 1935|title=The Men Who Sell You|url=http://www.oldmagazinearticles.com/article-summary/1930s_advertising#.YhetIZPMI6E|accessdate=February 24, 2022|work=[[New Outlook (magazine)|New Outlook]]|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224162902/http://www.oldmagazinearticles.com/article-summary/1930s_advertising#.YhetIZPMI6E|url-status=live}}</ref> Alfred va Julian ismli ikkita ukasi bor edi{{Citation needed|date=March 2022}}. U Morris o‘rta maktabida o‘qigan<ref name=":7">{{Jurnal manbasi |last=Caroll |first=Sydney |date=9 March 1939 |title=Inside New York |journal=[[Ken (magazine)|Ken]] |pages=82–84}}</ref>.

Lillian 1919-yilda Manxettendagi [[Ruthrauff & Ryan]] reklama agentligi bilan ish yuzasidan intervyu oldi<ref name=":3">{{Kitob manbasi|last=Watkins|first=Julian Lewis|url=https://www.worldcat.org/oclc/891222|title=The 100 greatest advertisements, who wrote them and what they did.|date=1949|publisher=Moore Pub. Co.|location=New York|pages=66–67|language=English|oclc=891222|access-date=February 12, 2022|archive-date=February 12, 2022|archive-url=https://web.archive.org/web/20220212142542/https://www.worldcat.org/title/100-greatest-advertisements-who-wrote-them-and-what-they-did/oclc/891222?referer=br&ht=edition|url-status=live}}</ref><ref name=":1" />.

==Faoliyati==
===Kopirayter===
Kollejga borish uchun yetarli pulga ega bo‘lmagan{{Citation needed|date=March 2022}} Eichler 1919-yili o‘smirlik chog‘ida<ref name=":3" /><ref name=":1">{{Kitob manbasi|last=Claridge|first=Laura P.|title=Emily Post: Daughter of the Gilded Age, Mistress of American Manners|url=https://archive.org/details/emilypostdaughte0000clar|date=2008|publisher=Random House|isbn=978-0-375-50921-6|edition=1st|location=New York|pages=[https://archive.org/details/emilypostdaughte0000clar/page/246 246], 262–265, 279|oclc=191922875}}</ref><ref name=":0">{{Kitob manbasi|last=Schlesinger|first=Arthur M|url=https://www.worldcat.org/oclc/911880466|title=Learning how to behave: a historical study of American etiquette books|date=1975|publisher=Cooper Square Publishers|location=New York|language=English|oclc=911880466|author-link=Arthur M. Schlesinger Sr.|access-date=February 24, 2022|archive-date=February 25, 2022|archive-url=https://web.archive.org/web/20220225095627/https://www.worldcat.org/title/learning-how-to-behave-a-historical-study-of-american-etiquette-books/oclc/911880466|url-status=live}}</ref> oilasining yordami bilan Manxetten reklama agentligi Ruthrauff & Ryanga ishga qabul qilingan. Dastlab ular ayollarni yoki yahudiylarni ishga qabul qilmasliklarini aytishdi, ammo Lillian Eichler Uatsonning portfoliosi ularni hayratga soladi{{Citation needed|date=March 2022}}.

Uning birinchi ishdagi topshiriqlaridan biri bu Rinso kir sovuni uchun reklama matnini yozish va mashhur [[Rinso]] qo‘shigʻini yaratish edi ("Rinso oq, Rinso oq, baxtli kichik yuvish kuni qo‘shig‘i")<ref name="100ga">{{Kitob manbasi |last=Watkins |first=Julian Lewis |url=https://www.worldcat.org/oclc/13868567 |title=The 100 Greatest Advertisements: Who Wrote Them and What They Did |date=2013 |publisher=Dover Publications |isbn=978-0-486-20540-3 |edition=2nd |location=New York |oclc=13868567}}</ref>{{rp|81}} Lillian Eichler Rinso brendi uchun taxminan o‘n yil davomida reklama matnlarini yozdi<ref name=":4">{{Kitob manbasi|last=Watkins|first=Julian Lewis|title=The 100 greatest advertisements: who wrote them and what they did|date=1959|publisher=Dover : Constable|isbn=978-0-486-20540-3|location=New York; London|pages=67, 81|language=English|oclc=1023884709}}</ref>.

Agentlikning yangi mijozlaridan biri – Nelson Doubleday nashriyot kompaniyasi edi. O‘sha paytda 18 yoshli Eichlerga boshligʻi Emili Xolt tomonidan 1900-yilgacha bo‘lgan Evermanning Odob-axloq ensiklopediyasining qolgan 1000 nusxasini sotishga harakat qilish vazifasi topshirildi<ref name=":7" /><ref name=":3" />. Eichler Uatson boshlovchining dasturxoniga qahvani to‘kayotgan mehmon ko‘rsatilgan „Sizda shunday bo‘lganmi?“ sarlavhasi bilan reklama yaratdi va ijtimoiy noqulaylik haqidagi tabiiy ishonchsizliklarga murojaat qilish uchun mo‘ljallangan matn bilan davom etdi<ref name=":7" /> :

{{Blockquote|text=Agar siz kechki ovqat paytida mehmon bo‘lsangiz va bir stakan qahvani toʻkib yuborsangiz, nima qilgan bo‘lardingiz? Siz uy bekasiga murojaat qilib: "Ma’zur tuting," deysizmi? Butun kompaniya oldida uzr so‘raysizmi? Bu voqeani butunlay e’tiborsiz qoldirasizmi? Qaysi yo‘l dan borish to‘g‘ri?|author=Lillian Eichler}}

Uning qilgan rejasi shunchalik muvaffaqiyatli bo‘ldiki, inventar tezda sotildi, ammo kitoblarning ichida qadimiy maslahatlar, rasmlar va soʻzlar mavjud boʻlgani bois aksariyati tezda qaytarildi<ref name=":7" /><ref name=":3" /><ref name="100ga" />.

Eichler reklama matnlarini yozishda davom etdi, jumladan Cocomalt reklamasi bilan ishlagan vaqt davomida brendning vitamin qo‘shimchasini sotishga bo‘lgan yondashuvini „quyosh nurida yoritilgan bolalar tasvirlariga“ e’tibor qaratishdan tortib, to‘yib ovqatlanmagan bolalar omma oldida o‘zini yomon tutgani uchun onalar jamoat oldida xijolatga tushgan reklamalargacha o‘zgartirdi<ref name=":6" /><ref name=":62">{{Veb manbasi |last=Berchtold |first=William E. |date=January 1935 |title=The Men Who Sell You |url=http://www.oldmagazinearticles.com/article-summary/1930s_advertising#.YhetIZPMI6E |url-status=live |archive-url=https://web.archive.org/web/20220224162902/http://www.oldmagazinearticles.com/article-summary/1930s_advertising#.YhetIZPMI6E |archive-date=February 24, 2022 |work=[[New Outlook (magazine)|New Outlook]] |accessdate=February 24, 2022}}</ref><ref name=":42">{{Kitob manbasi |last=Marchand |first=Roland |url=https://books.google.com/books?id=hqafM0xZjqIC&dq=ruthrauff+&pg=PA309 |title=Advertising the American Dream: Making Way for Modernity, 1920-1940 |date=1985-09-16 |publisher=University of California Press |isbn=978-0-520-05885-9 |pages=308–309+ |language=en}}</ref>.

Ruthrauff & Ryan reklama agentligi uchun yana bir tashvish manbai boʻlgan Lifebuoy sovuniga Lillian Eichler tomonidan tana hidiga urgʻu bergan holda bir qator reklama matnlarini yozadi<ref name=":7" />.

1935-yilga kelib, 32 yoshli Eichler akasi Alfredni Ruthrauff & Ryan agentligida butun mijozlar ro‘yxatini „g‘oya egasi“ bo‘lishiga erishish uchun o‘z hisoblarini boshqarishga o‘rgatdi<ref name=":6" />.

===Shaxsiy faoliyati===
[[File:Again She Orders A Chicken Salad Please original magazine article.jpg|alt=Advertisement headlined 'Again She Orders: "A Chicken Salad, Please"'|left|thumb|Lillian Eichler Uatsonning 1921-yildagi mashhur reklamasi<ref name=":3" />.]]
Doubleday marketing kampaniyasining muvaffaqiyati odob-axloq haqidagi kitob uchun bozor mavjudligini tushundi va agar Eichlerning reklama nashri kitobni sotishi mumkin bo‘lsa, u kitobni o‘zi ham yozishi mumkinligini tushundi<ref name=":7" /><ref name=":3" /><ref name=":1"/>. Lillian Eichler kitobni ish vaqtidan ikki oy o‘tgach yoza boshladi<ref name=":7" /><ref name=":1" />.

Eichlerning 1921-yilda qayta tahrirlangan „Odoblar kitobi“<ref name=":2">{{Kitob manbasi|last=Sivulka|first=Juliann|url=https://books.google.com/books?id=wpTMZwVKPAsC&dq=%22lillian+eichler+watson%22+copywriter&pg=PA112|title=Ad Women: How They Impact What We Need, Want, and Buy|publisher=Prometheus Books|year=2012|isbn=978-1-61592-068-6|pages=112|language=en|access-date=February 6, 2022|archive-date=February 12, 2022|archive-url=https://web.archive.org/web/20220212161743/https://books.google.com/books?id=wpTMZwVKPAsC&dq=%22lillian+eichler+watson%22+copywriter&pg=PA112|url-status=live}}</ref> zamonaviyroq bo‘lib, amerikaliklarning to‘g‘ri xulq-atvorini o‘rganishni xohlovchi yosh muhojirlarga moʻljallangan edi<ref name=":1" />. Shuningdek, u „Shov-shuvli muvaffaqiyat“<ref>{{Kitob manbasi|last1=Worstell|first1=Robert C.|url=https://books.google.com/books?id=LQKqBgAAQBAJ&q=%22lillian+eichler+watson%22+copywriter|title=How to Write a Good Ad – Masters of Marketing Secrets: A Short Course In Copywriting|last2=Schwab|first2=Victor O.|date=2014-05-30|publisher=Lulu.com|isbn=978-1-312-10023-7|language=en|access-date=February 6, 2022|archive-date=February 12, 2022|archive-url=https://web.archive.org/web/20220212161018/https://books.google.com/books?id=LQKqBgAAQBAJ&q=%22lillian+eichler+watson%22+copywriter|url-status=live}}</ref>{{Rp|page=173}} deb ta’riflangan va Again She Orders – „A Chicken Salad, Please“  sarlavha ostida reklama ham yozgan: hamda  1949-yildagi birinchi nashridan 2013-yildagi eng so‘nggi nashrlarigacha o‘nlab nashrlari Julian Uotkinsning ''Eng zo‘r 100ta reklama''siga kiritilgan<ref name=":3" /><ref name="100ga" />{{rp|67}}.

== Adabiyotlari ==
* ''The Book of Etiquette'' (1921),<ref name=":2"/> later reprinted as ''The Standard Book of Etiquette''<ref>{{Veb manbasi|date=November 7, 1948|title=New Volume on Etiquette|url=http://www.newspapers.com/image/695462713/?terms=%22Lillian%20Eichler%20Watson%22&match=1|access-date=February 3, 2022|website=[[Lexington Herald-Leader]]|language=en|archive-date=February 3, 2022|archive-url=https://web.archive.org/web/20220203191634/http://www.newspapers.com/image/695462713/?terms=%22Lillian%20Eichler%20Watson%22&match=1|url-status=live}}</ref>
* ''Etiquette Problems in Pictures''<ref name=":8">{{Kitob manbasi |last=Bramen |first=Carrie Tirado |url=https://www.worldcat.org/oclc/972736391 |title=American Niceness: A Cultural History |date=2017 |isbn=978-0-674-97649-8 |location=Cambridge, Massachusetts |oclc=972736391 |access-date=December 27, 2021 |archive-date=March 20, 2022 |archive-url=https://web.archive.org/web/20220320084054/https://www.worldcat.org/title/american-niceness-a-cultural-history/oclc/972736391 |url-status=live }}</ref> 
* ''Well Bred English'' (1926)<ref name=":1" /><ref>{{Veb manbasi |last=Watson |first=Lillian Eichler |date=December 27, 1926 |title=Well-bred English / by Lillian Eichler |url=http://archive.org/details/wellbredenglishb00wats |publisher=Doubleday, Page & Company |via=Internet Archive}}</ref> 
* ''The Book of Conversation'' <ref name=":6" />
* ''Charles Dickens''<ref>{{Veb manbasi|url=https://archive.org/details/charlesdickensap00wats|title = Charles Dickens : An appreciation of his books and a guide to their reading|year = 1926}}</ref><ref name="auto3">{{Veb manbasi |title=Lillian Eichler Watson |url=https://openlibrary.org/authors/OL2267648A/Lillian_Eichler_Watson?page=2 |website=Open Library |access-date=December 26, 2021 |archive-date=December 26, 2021 |archive-url=https://web.archive.org/web/20211226013527/https://openlibrary.org/authors/OL2267648A/Lillian_Eichler_Watson?page=2 |url-status=live }}</ref> 
* ''The Customs of Mankind''<ref name=":6" /><ref>{{Veb manbasi |last=Eichler |first=Lillian |date=December 27, 1924 |title=Customs Of Mankind |url=http://archive.org/details/in.ernet.dli.2015.536174 |via=Internet Archive}}</ref> 
* ''Wee Moderns''<ref name="Lillian Eichler Watson">{{Veb manbasi|url=https://www.librarything.com/author/watsonlillianeichler|title=Lillian Eichler Watson|access-date=February 20, 2022|archive-date=February 20, 2022|archive-url=https://web.archive.org/web/20220220034251/https://www.librarything.com/author/watsonlillianeichler|url-status=live}}</ref> 
* ''Still Born''<ref name="Lillian Eichler Watson"/>
* ''The Standard Book of Letter Writing'' (1948)<ref>{{Yangiliklar manbasi|last=Rockwell|first=Sandra|date=September 1, 1968|title=Thank you notes|pages=69|work=[[Fort Lauderdale News]]|url=https://www.newspapers.com/clip/94135083/fort-lauderdale-news/|access-date=February 3, 2022|archive-date=February 3, 2022|archive-url=https://web.archive.org/web/20220203212630/https://www.newspapers.com/clip/94135083/fort-lauderdale-news/|url-status=live}}</ref><ref>{{Kitob manbasi |last=Eichler |first=Lillian |date=December 27, 1966 |title=Lillian Eichler Watson's Standard Book of Letter Writing and Correct Social Forms |url=https://www.worldcat.org/oclc/1546409 |publisher=Prentice-Hall |oclc=1546409 |via=Open WorldCat |access-date=December 26, 2021 |archive-date=December 26, 2021 |archive-url=https://web.archive.org/web/20211226014448/https://www.worldcat.org/title/lillian-eichler-watsons-standard-book-of-letter-writing-and-correct-social-forms/oclc/1546409 |url-status=live }}</ref>{{OCLC}}
* ''Light From Many Lamps'' (1951)<ref>{{Kitob manbasi|url = https://www.simonandschuster.com/books/Light-From-Many-Lamps/Lillian-Watson/9780671652500|isbn = 9780671652500|title = Light from Many Lamps|date = January 15, 1988|last1 = Watson|first1 = Lillian| publisher=Simon and Schuster |access-date = December 26, 2021|archive-date = December 26, 2021|archive-url = https://web.archive.org/web/20211226013524/https://www.simonandschuster.com/books/Light-From-Many-Lamps/Lillian-Watson/9780671652500|url-status = live}}</ref><ref>{{Yangiliklar manbasi|isbn=9780671652500|last=Williams|first=Emma Inman|date=September 30, 1951|title=Treasury of Stories and Poems Helps People Help Themselves|pages=24|work=[[The Jackson Sun]]|url=https://www.newspapers.com/clip/94106418/the-jackson-sun/|access-date=February 3, 2022|archive-date=February 3, 2022|archive-url=https://web.archive.org/web/20220203160130/https://www.newspapers.com/clip/94106418/the-jackson-sun/|url-status=live}}</ref>

==Shaxsiy hayoti==
Lillian Eichler Uatson 1928-yilda Tobias F. Uatsonga turmushga chiqdi va ikki farzandli boʻladi<ref name=":3" />. 1941-yilda Eichler va Uatson Jackson Heights, Queens<ref>{{Veb manbasi|last=Hirshon|first=Nicholas|title=Proposal to Demolish Queens Mansion to Make Way for New Middle School Angers Preservationists|url=https://www.nydailynews.com/new-york/queens/proposal-demolish-queens-mansion-new-middle-school-angers-preservationists-article-1.126343|website=[[New York Daily News]]|date=June 14, 2011 |access-date=December 26, 2021|archive-date=December 26, 2021|archive-url=https://web.archive.org/web/20211226013524/https://www.nydailynews.com/new-york/queens/proposal-demolish-queens-mansion-new-middle-school-angers-preservationists-article-1.126343|url-status=live}}</ref> shahrida 20 xonali Tudor uslubidagi uy qurdilar, u diqqatga sazovor joy deb e’lon qilindi, ammo 2011-yilda uni asrab qolish uchun muvaffaqiyatsiz urinishlardan so‘ng Nyu-York shahri tomonidan buzib tashlandi<ref>{{Veb manbasi|last=Hirshon|first=Nocholas|title=Memories of a Mansion: Meet to Lament Loss of Home in Jackson Heights|url=https://www.nydailynews.com/new-york/queens/memories-mansion-meet-lament-loss-home-jackson-heights-article-1.951550|website=[[New York Daily News]]|date=August 26, 2011 |access-date=December 26, 2021|archive-date=December 26, 2021|archive-url=https://web.archive.org/web/20211226013524/https://www.nydailynews.com/new-york/queens/memories-mansion-meet-lament-loss-home-jackson-heights-article-1.951550|url-status=live}}</ref> .
== Manbalar ==
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== Havolalar == 
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[[Turkum:Ayollar]]
[[Turkum:1901-yilda tugʻilganlar]]
[[Turkum:1902-yilda tugʻilganlar]]
[[Turkum:1979-yilda vafot etganlar]]
[[Turkum:Amerika]]
[[Turkum:Ijodkorlar]]
[[Turkum:AQSH]]
[[Turkum:AQSHda tugʻilganlar]]
[[Turkum:Reklama]]
[[Turkum:Alifbo boʻyicha yozuvchilar]]