Market Square (San Francisco) sahifasining manbasini koʻrish

{{AT}}
{{Bino bilgiqutisi
| name             = Market Square
| alternate_names  = Twitter Binosi
| image            = Twitter Offices in San Francisco.jpg
| caption          = Twitter binosi, May 2023-yil
| location_town    = [[San Francisco]], California
| landlord         = Shorenstein Properties
| owner            = {{unbulleted list|[[JPMorgan Chase]]|[[Shorenstein Properties]]}}
| floor_area = {{Convert|1,000,000|sqft|m2|sigfig=2}}
| floor_count = 11
| architectural_style = [[Art Deco]]<br /><small>(Additional elements of [[Mayan Revival Architecture|Mayan Revival]] and [[International Style]])</small>
| architecture_firm = Capital Co. Architects
}}

'''Market Square''' (ilgari '''Gʻarbiy mebel bozori va tovar savdos markazi''' yoki '''San-Fransisko savdo markazi''' va '''Twitter binosi''') – [[San Francisco|San-Fransisko]], Kaliforniya, AQShning Mid-Market kvartalidagi Art Deco uslubidagi binosi. Market Street koʻchasi 1355-uyda joylashgan boʻlib, 1937 yilda qurilgan. Dastlab mebel sanoatida chakana va ulgurji sotuvchilar uchun koʻrgazma zali sifatida xizmat qilgan. 21-asrning boshlarida bino ofis va chakana savdo maydoniga keng koʻlamli transformatsiya qilindi va bugungi kunda [[Twitter]] [[Ijtimoiy tarmoq|ijtimoiy tarmoq xizmati]] egasi X Corp kompaniyasining bosh qarorgohi sifatida tanilgan.

== Joylashuvi ==
Bino 1355-uy, Market Street koʻchasida joylashgan <ref name=":8">{{Veb manbasi |muallif=Thomas |ism=Owen |sana=June 9, 2012 |sarlavha=Twitter Flies The Nest And Moves Into Its New 1355 Market Street Headquarters |url=https://www.businessinsider.com/twitter-795-folsom-last-day-2012-6 |arxivurl=https://web.archive.org/web/20221206105524/https://www.businessinsider.com/twitter-795-folsom-last-day-2012-6?r=US&IR=T |arxivsana=2022-12-06 |qaralgan sana=August 25, 2023 |ish=[[Business Insider]] }}</ref> <ref name=":9">{{Veb manbasi |muallif=Evangelista |ism=Benny |sana=April 22, 2011 |sarlavha=Twitter signs lease for headquarters in Mid-Market |url=https://www.sfgate.com/business/article/twitter-signs-lease-for-headquarters-in-mid-market-2374112.php |arxivurl=https://web.archive.org/web/20230508044333/https://www.sfgate.com/business/article/Twitter-signs-lease-for-headquarters-in-Mid-Market-2374112.php |arxivsana=2023-05-08 |qaralgan sana=August 25, 2023 |ish=[[San Francisco Chronicle]] }}</ref>, Toʻqqizinchi va Oʻninchi koʻchalar orasidagi [[Mavze|kvartalning]] uzunligini egallagan, boshqa tomondan Stevenson koʻchasi bilan chegaralangan <ref name=":0">{{Veb manbasi |muallif=Barmann |ism=Jay C. |sana=April 6, 2020 |sarlavha=How the internet reshaped Market Street's Art Deco monolith |url=https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange |arxivurl=https://web.archive.org/web/20230529012620/https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange |arxivsana=2023-05-29 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]] }}</ref>, Bino [[San Francisco|San-Fransiskoning]] Mid-Market mahallasidan oʻrin egallagan holda <ref name=":0" />, Beshinchi koʻcha, Market Street, Mission Street va Van Ness Avenue bilan <ref name=":1">{{Veb manbasi |muallif=Keeling |ism=Brock |sana=September 19, 2018 |sarlavha=Mid-Market needs to find its heart in order to become a real neighborhood |url=https://sf.curbed.com/2018/9/19/17861316/midmarket-neighborhood-development-mission |arxivurl=https://web.archive.org/web/20230529210216/https://sf.curbed.com/2018/9/19/17861316/midmarket-neighborhood-development-mission |arxivsana=2023-05-29 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]] }}</ref> va shaharning markaziy ishbilarmonlik tumani bilan chegaralangan <ref name=":11">{{Veb manbasi |muallif=Truong |ism=Kevin |sana=October 24, 2022 |sarlavha=As Twitter Goes, So Goes a Revival of the Neighborhood It Helped Transform |url=https://sfstandard.com/2022/10/24/as-twitter-goes-so-goes-a-revival-of-the-neighborhood-it-helped-transform/ |arxivurl=https://web.archive.org/web/20230811155332/https://sfstandard.com/2022/10/24/as-twitter-goes-so-goes-a-revival-of-the-neighborhood-it-helped-transform/ |arxivsana=2023-08-11 |qaralgan sana=August 25, 2023 |ish=[[The San Francisco Standard]] }}</ref>. Tarixiy jihatdan, Market Streetatrofidagi bu hudud 20-asrning boshlarida koʻplab teatrlar va kino saroylari egallagan teatr tumani boʻlgan, masalan, binoning qarshisida joylashgan Foks teatri bunga misol <ref name=":0" /> <ref name=":6">{{Jurnal manbasi |last=Steinmetz |first=Katy |date=February 28, 2014 |title=What The Twitter Tax Break Means For San Francisco |url=https://time.com/14335/twitter-tax-break-san-francisco/ |url-status=live |magazine=[[Time (magazine)|Time]] |archive-url=https://web.archive.org/web/20230528125016/https://time.com/14335/twitter-tax-break-san-francisco/ |archive-date=2023-05-28 |access-date=August 25, 2023 }}</ref>.

== Arxitektura ==
[[Fayl:Twitter_Headquarters.jpg|left|thumb|250x250px| Binoning old jabhasi, 2012 yil]]
Bino birinchi navbatda Art Deco uslubida <ref name=":3">{{Veb manbasi |muallif=Griffiths |ism=Alyn |sana=December 20, 2013 |sarlavha=Twitter's global headquarters by IA Architects and Lundberg Design |url=https://www.dezeen.com/2013/12/20/twitter-global-headquarters-san-francisco-ia-architects-and-lundberg-design/ |arxivurl=https://web.archive.org/web/20230323084837/https://www.dezeen.com/2013/12/20/twitter-global-headquarters-san-francisco-ia-architects-and-lundberg-design/ |arxivsana=2023-03-23 |qaralgan sana=August 25, 2023 |ish=[[Dezeen]] }}</ref> <ref name=":4">{{Veb manbasi |muallif=Guynn |ism=Jessica |sana=October 7, 2013 |sarlavha=Best perk at Twitter headquarters: The 1000,000-a-month rooftop garden |url=https://www.latimes.com/business/la-xpm-2013-oct-07-la-fi-tn-twitter-hq-100000ayear-roof-deck-20131007-story.html |arxivurl=https://web.archive.org/web/20221105152608/https://www.latimes.com/business/la-xpm-2013-oct-07-la-fi-tn-twitter-hq-100000ayear-roof-deck-20131007-story.html |arxivsana=2022-11-05 |qaralgan sana=August 25, 2023 |ish=[[Los Angeles Times]] }}</ref> <ref name=":5">{{Veb manbasi |muallif=Fornoff |ism=Susan |sana=January 19, 2008 |sarlavha=San Francisco Mart curbs its furniture |url=https://www.sfgate.com/homeandgarden/article/San-Francisco-Mart-curbs-its-furniture-3231682.php |arxivurl=https://web.archive.org/web/20230201014558/https://www.sfgate.com/homeandgarden/article/San-Francisco-Mart-curbs-its-furniture-3231682.php |arxivsana=2023-02-01 |qaralgan sana=August 25, 2023 |ish=[[San Francisco Chronicle]] }}</ref> <ref name=":10">{{Veb manbasi |muallif=Keeling |ism=Brock |sana=May 13, 2020 |sarlavha=Now that Twitter employees can work at home forever, what's to become of its headquarters? |url=https://sf.curbed.com/2020/5/13/21256351/twitter-building-headquarters-work-home-employees-sf |arxivurl=https://web.archive.org/web/20230526123715/https://sf.curbed.com/2020/5/13/21256351/twitter-building-headquarters-work-home-employees-sf |arxivsana=2023-05-26 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]] }}</ref> Maya Revival meʼmorchiligining qoʻshimcha elementlari bilan yaratilgan <ref name=":0"/> <ref name=":1"/>. Penhaus [[Xalqaro uslub|xalqaro uslubi]] keyinchalik taʼmirlash jarayonida berilgan <ref name=":0" />. Bino „Capital Co. Architects“ arxitektura firmasi tomonidan ishlab chiqilgan, ammo saqlovchilar loyihada ishtirok etgan aniq [[Meʼmor|meʼmorlardan]] birontasini aniq bilishmaydi <ref name=":0" />. Oʻzining hozirgi konfiguratsiyasida, bir nechta keng qamrovli taʼmirlash va kengaytirishdan soʻng, u Market, toʻqqizinchi va oʻninchi koʻchalar boʻylab jabhalar bilan „L“ shaklidagi koʻrinishga ega <ref name=":0" />. Har bir jabhada bir nechta qum rangli [[Terrakota|terakota]] ustunlari mavjud boʻlib, ular frizlar bilan ajratilgan va har bir kirish joyida panjara bilan ishlanadi <ref name=":0" />. Barcha 11 qavatlar orasida <ref name=":3" /> <ref name=":2">{{Yangiliklar manbasi |last=Shevory |first=Kristina |date=November 1, 2013 |title=Twitter Helps Revive a Seedy San Francisco Neighborhood |work=[[The New York Times]] |url=https://www.nytimes.com/2013/11/02/business/twitter-helps-revive-a-seedy-san-francisco-neighborhood.html |url-status=live |url-access=subscription |access-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230116175949/https://www.nytimes.com/2013/11/02/business/twitter-helps-revive-a-seedy-san-francisco-neighborhood.html |archive-date=2023-01-16 |issn=0362-4331 }}</ref> uning maydoni taxminan {{Convert|1,000,000|sqft|m2|sigfig=2}} ni tashkil qiladi <ref name=":9"/> <ref name=":10" />. Xuddi shu blokdagi yaqin atrofdagi bino bilan osmon yoʻli bilan bogʻlangan <ref name=":7">{{Veb manbasi |muallif=Keeling |ism=Brock |sana=April 3, 2017 |sarlavha=Twitter headquarters' new skybridge opens |url=https://sf.curbed.com/2017/4/3/15051344/twitter-headquarters-skybridge-san-francisco |arxivurl=https://web.archive.org/web/20221130234021/https://sf.curbed.com/2017/4/3/15051344/twitter-headquarters-skybridge-san-francisco |arxivsana=2022-11-30 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]] }}</ref>.

== Tarix ==

=== Ochilish ===
[[Fayl:Angelo_Joseph_Rossi.jpg|thumb|207x207px| San-Fransisko meri Anjelo Jozef Rossi ''(1937-yildagi rasm)'' 1937-yil 31-iyulda binoga bagʻishlanish marosimida nutq soʻzlagan <ref name=":0"/>]]
'''San-Fransisko Savdo majmuasi''' nomi bilan ham tanilgan '''Gʻarbiy Mebel bozori''' <ref name=":9"/> 1937-yilning oʻrtalarida, taxminan bir yillik qurilishdan soʻng, taxminan 3 million dollarga (2022-yilda 61,000,000 dollarga teng) qurib bitkazildi <ref name=":0">{{Veb manbasi |muallif=Barmann |ism=Jay C. |sana=April 6, 2020 |sarlavha=How the internet reshaped Market Street's Art Deco monolith |url=https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange |arxivurl=http://web.archive.org/web/20230529012620/https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange |arxivsana=May 29, 2023 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]]}}<cite class="citation web cs1" data-ve-ignore="true" id="CITEREFBarmann2020">Barmann, Jay C. (April 6, 2020) [January 22, 2019]. [https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange „How the internet reshaped Market Streetʼs Art Deco monolith“]. ''[[Cheklangan San-Fransisko|Curbed San Francisco]]''. Photography by Patricia Chang. [[Vox Media]]. [http://web.archive.org/web/20230529012620/https://sf.curbed.com/2019/1/22/18184279/twitter-building-bio-history-origins-architect-furniture-exchange Archived] from the original on May 29, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite></ref>. U [[Mebel|mebel sanoatida]] [[Chakana savdo|chakana]] va [[Ulgurji savdo|ulgurji sotuvchilar]] uchun savdo markazi sifatida xizmat qilish uchun moʻljallangan boʻlib, uning dastlabki dizaynida u {{Convert|600,000|sqft|m2|abbr=on}} dan ortiq toʻqqiz qavatni qamrab olgan koʻrgazma zallariga mavjud boʻlgan <ref name=":0" /> <ref name=":10"/>. U Amerika Qoʻshma Shtatlarining koʻplab yirik shaharlarida, masalan, Chikagodagi Merchandise Mart kabi savdo markazlari qurilayotgan paytda qurilgan. <ref name=":0" /> Bundan tashqari, yuqori qavat mahalliy KSAN radiostansiyasining shtab-kvartirasi boʻlib xizmat qilgan, bino tepasida katta eshittirish antennasi oʻrnatilgan <ref name=":0" />. 31-iyul kuni binoda San-Fransisko meri Anjelo Jozef Rossi ishtirok etgan tushlikdan iborat boʻlgan bagʻishlash marosimi boʻlib oʻtdi, u oʻz nutqida shunday dedi: „Bu bino bir yildan kamroq vaqt ichida dunyoga keldi va bu San-Fransiskoning Buyuk Depressiyaga javobi. Yangi savdo majmuasi Gʻarbning eski ruhini oʻzida mujassam etadi va paydo boʻlishi mumkin boʻlgan toʻsiqlarga qaramay, odamlar orzu qilish uchun jasoratga ega ekanligini koʻrsatadi“ <ref name=":0" />. Bir necha kundan soʻng, 3-avgust kuni majmua rasman ochildi, tadbirning asosiy maʼruzachisi Milliy Chakana Mebel Assotsiatsiyasining Ijrochi vitse-prezidenti Rosko R. Rau edi <ref name=":0" />.

=== Taʼmirlash va sotish ===
Ochilganidan keyingi bir necha oʻn yilliklar davomida bino bir necha muhim taʼmirlash ishlarini boshdan kechirdi <ref name=":0"/>. Ikkinchi jahon urushi paytida ochiq ayvon [[Ombor|omborga]] aylantirildi, urush davridagi materiallar miqdori tufayli poʻlat va beton oʻrniga Duglas archa yogʻochidan foydalanildi <ref name=":0" />. 1947-yilda binoning egalari Toʻqqizinchi koʻcha boʻylab bir nechta qoʻshni uchastkalarni sotib olishdi va binoga „L“ shaklidagi tartibni berib, {{Convert|220,000|sqft|m2|abbr=on}} maydonga yaqin koʻrgazma zali qurishdi <ref name=":0" />. 1958-yilda binoning oʻninchi qavati koʻrgazma zallari uchun koʻproq joy qoʻshish uchun kengaytirildi, binoning penthaus qismi kengaytirildi va yangi fasad berildi <ref name=":0" />.1963-yilda penthausga oʻn birinchi qavat qoʻshildi <ref name=":0" />. Taxminan shu vaqt ichida bino Nyu-York shahridagi ADCO guruhi tomonidan sotib olindi <ref name=":0" />. 1974 va 1975-yillar orasida mahalliy arxitektor Xorxe de Kesada tomonidan ishlab chiqilgan Stivenson va Oʻninchi koʻchalar boʻylab joylashgan 2-majmua binosi qurilgan va bir nechta osmon yoʻllari orqali asosiy bino bilan bogʻlangan <ref name=":0" />. 1989-yilda kirish zali va birinchi qavat taʼmirlandi. <ref name=":0" />

=== Rad etish va qayta ishlatish ===
1980-yillardan boshlab <ref name=":1"/>, majmua mashhurligi pasaya boshladi <ref name=":0"/>, shaharning tanazzulga yuz tutishini boshdan kechirayotgan mahalladagi pasayish bilan bir vaqtga toʻgʻri keldi <ref name=":3"/> <ref name=":4"/>. 1985-yilda oʻrta bozorning yomon ahvolini hisobga olgan holda, ''San Francisco Chronicle'' sharhlovchisi Xerb Kaen bu hududni "Le Grand Pissoir " deb atagan boʻlsa <ref name=":1" />, ''The San Francisco Standard'' gazetasida 2022-yilgi maqolada uni „yarmidan iborat koʻngilsiz shahar manzarasi – boʻm-boʻsh binolar, kurashayotgan doʻkonlar va koʻchalarda yashovchi notinch odamlar“ deb atagan <ref name=":11"/>. 2005-yildan 2008-yilgacha bu joydan faol foydalangan chakana sotuvchilar soni 300 tadan 30 taga kamaydi <ref name=":0" />. Ushbu pasayish, birinchi navbatda, ulgurji xarid qilish tartibidagi oʻzgarishlar va boshqa ulgurji savdo maydonchalari bilan raqobatning kuchayishi bilan bogʻliq <ref name=":0" />. Shu vaqt ichida martda oʻtkaziladigan yarim yillik savdo koʻrgazmasi Las-Vegasdagi Jahon Savdo markaziga koʻchirildi, koʻplab yuqori darajadagi chakana sotuvchilar San-Fransiskodagi boshqa [[butik]] joylariga koʻchib oʻtdilar <ref name=":8"/>. Taxminan 2006-yilda ADCO Group binoning yuqori qavatlarining bir qismini kondominiumga aylantirishni koʻrib chiqdi, ammo ular oxir-oqibat bu rejalarga qarshi qaror qildilar <ref name=":0" /> <ref name=":5"/>. Buning oʻrniga kompaniya chakana savdo va ofis uchun binoni taʼmirlashga qaror qildi <ref name=":0" />. 2008-yil yanvar oyida kompaniya qolgan sotuvchilarga yil oxirigacha binoni boʻshatishlari kerakligi haqida xabar berdi, shundan soʻng u taxminan 18 oy davom etishi taxmin qilingan konvertatsiyadan oʻtadi <ref name=":5" />. Bu konvertatsiya jarayoni qisman Buyuk turgʻunlik davriga toʻgʻri keldi <ref name=":0" />, bu Oʻrta Bozor ofislarining yarmini va mahallaning chakana savdo markazlarining 30 foizini boʻsh qoldirdi <ref name=":11" />.


2011 yilda bino San-Fransiskoda joylashgan Shorenstein Properties kompaniyasi tomonidan ADCO Group kompaniyasidan 110 million dollarga (2022-yilda 140,000,000 dollar) sotib olingan. <ref name=":0"/> Shorenshteyn matbuot kotibining soʻzlariga koʻra, binoning jozibadorligining bir qismi uning Shorenshteynning shtab-kvartirasi boʻlib xizmat qilgan xuddi shunday Art Deco-Maya Revival binosi boʻlgan Russ Buildingga oʻxshashligi edi <ref name=":0" />. ''[[The New York Times]]'' muxbiri Kristina Shevorining soʻzlariga koʻra, „Moliyaviy okrugdagi koʻk chipli ofis minoralari bilan tanilgan“ kompaniyaning binoni sotib olishiga yana bir sabab shundaki, u bir vaqtning oʻzida katta miqdordagi ofis maydoni taklif qilgan. San-Frantsiskodagi mavjud miqdor juda kichik edi <ref name=":2"/>. Shoresnshteyn taʼmirlash ishlarini davom ettirdi va oxir-oqibat taxminan 300 million dollar sarfladi <ref name=":0" />. „RMW Architecture“ and Interiors loyiha uchun arxitektura firmasi boʻlib xizmat qilgan, BCV Architects + Interiors esa binodagi koʻplab jamoat va savdo maydonchalarini loyihalashtirgan <ref name=":0" />. Ular, shuningdek, 2 martda mukammal taʼmirlash ishlarini ham amalga oshirdilar <ref name=":0" />

=== Twitter bosh qarorgohini boshqa joyga koʻchishi ===
[[Fayl:Twitter_headquarters_in_San_Francisco_(TK2).JPG|thumb|300x300px| Bino 2016 yilda, Market va Oʻninchi koʻchalar chorrahasida [[Twitter]] belgisi bilan]]
Shorenshteyn mulkni sotib olayotgan paytda, Twitter ijtimoiy tarmoq xizmatiga egalik qiluvchi kompaniya [[Twitter]] , Inc., bosh qarorgohini binoga koʻchirish boʻyicha muzokaralar olib bordi <ref name=":0"/>. Oʻsha paytda, 2006-yilda San-Fransiskoda tashkil etilgan kompaniya <ref name=":12">{{Veb manbasi |muallif=Zilber |ism=Ariel |sana=December 8, 2022 |sarlavha=Elon Musk could move Twitter out of San Francisco after 'mattress' probe |url=https://nypost.com/2022/12/08/elon-musk-could-move-twitter-hq-out-of-san-francisco/ |arxivurl=https://web.archive.org/web/20230329215352/https://nypost.com/2022/12/08/elon-musk-could-move-twitter-hq-out-of-san-francisco/ |arxivsana=2023-03-29 |qaralgan sana=August 25, 2023 |ish=[[New York Post]] }}</ref> bozorning janubida joylashgan boʻlib, <ref name=":8"/> bir qancha boshqa [[Startap|startap kompaniyalari]] joylashgan edi <ref name=":6"/>. Biroq, kompaniya shahar tashqarisida joylashgan Brisben, Kaliforniya, <ref name=":1"/> yaqin [[Silicon vodiysi|Silikon vodiysida]], [[Meta Platforms|Facebook]] va [[Google]] kabi boshqa texnologiya kompaniyalari joylashgan joyga koʻchirishni rejalashtirgan <ref name=":6" />. Twitter rahbari Kolin Krouellning soʻzlariga koʻra, oʻz xodimlarini ikki barobarga oshirishni rejalashtirgan kompaniya shaharning ish haqi soligʻini hisobga olgan holda San-Frantsiskoda qolish maqbul boʻlishiga ishonmagan <ref name=":6" />. Kompaniya, shuningdek, mumkin boʻlgan yangi shtab-kvartirasi sifatida savdo majmuasiga qiziqish bildirgan va shahar meri Ed Li kabi shahar rahbarlari bino atrofida joylashgan kompaniyalarga olti yillik muddatga yangi ish oʻrinlari uchun har qanday ish haqi soligʻini toʻlashdan ozod qiluvchi shartnoma tuzgan <ref name=":6" />. Twitterni shahardan tashqariga koʻchirishdan saqlashdan tashqari <ref name=":6" />, mahalliy rahbarlar soliq imtiyozlari kelishuvi koʻproq kompaniyalarni Mid-Marketga koʻchib oʻtishga undaydi, bu esa hali ham yomon obroʻga ega boʻlgan hududning shaharni yangilanishiga olib keladi, deb umid qilishgan, garchi jinoyat va uysizlik boʻyicha yetarli muammolar mavjud boʻlsa ham <ref name=":1" />.

2011-yil aprel oyida Twitter oʻz shtab-kvartirasini hozirda '''Market Square''' deb nomlanuvchi <ref name=":2"/> binoga koʻchirishini eʼlon qildi <ref name=":9"/> <ref>{{Veb manbasi |sana=April 22, 2011 |sarlavha=Twitter Signs Lease To SF Mid-Market Building |url=https://www.cbsnews.com/sanfrancisco/news/twitter-signs-lease-to-sf-mid-market-building/ |arxivurl=https://web.archive.org/web/20230410205653/https://www.cbsnews.com/sanfrancisco/news/twitter-signs-lease-to-sf-mid-market-building/ |arxivsana=2023-04-10 |qaralgan sana=August 25, 2023 |ish=[[CBS News]] }}</ref>. Twitter 2012-yil iyun oyida <ref name=":8"/> <ref name=":1"/> <ref>{{Veb manbasi |muallif=Hoge |ism=Patrick |sana=June 14, 2012 |sarlavha=Twitter moving in to Market Square |url=https://www.bizjournals.com/sanfrancisco/blog/2012/06/twitter-moving-in-to-market-square.html |arxivurl=https://web.archive.org/web/20191229202146/https://www.bizjournals.com/sanfrancisco/blog/2012/06/twitter-moving-in-to-market-square.html |arxivsana=2019-12-29 |qaralgan sana=August 25, 2023 |ish=[[San Francisco Business Times]] |nashriyot=[[American City Business Journals]] }}</ref> ettinchi, sakkizinchi va toʻqqizinchi qavatlarni egallab, oʻzlarining koʻchirilishini rasman yakunladi. <ref name=":3"/> IA Architects va Lundberg Design shtab-kvartirasining ichki dizayni ustida hamkorlik qildi <ref name=":3" />. 2021-yilgacha davom etadigan ijara kompaniyaga {{Convert|200,000|sqft|m2|abbr=on}} dan ortiq mablagʻni berdi zamin maydoni, agar kerak boʻlsa, kengaytirish imkoniyati bilan <ref name=":2" />. Koʻchib oʻtgandan soʻng, bino mahalliy „Twitter binosi“ nomi bilan mashhur boʻldi <ref name=":10"/>, uning atrofidagi hudud esa „Twitterloin“ laqabini oldi, bu Twitter portmantosi va yaqin atrofdagi Tenderloin mahallasi. <ref name=":8" />

2015-yilda Shorenshteyn mulk boʻyicha takliflar izlay boshladi <ref>{{Veb manbasi |muallif=Anderson |ism=Lamar |sana=June 11, 2015 |sarlavha=Market Square for Sale |url=https://sf.curbed.com/2015/6/11/9950930/market-square-for-sale |arxivurl=https://web.archive.org/web/20230530050726/https://sf.curbed.com/2015/6/11/9950930/market-square-for-sale |arxivsana=2023-05-30 |qaralgan sana=August 25, 2023 |ish=[[Curbed San Francisco]] |nashriyot=[[Vox Media]] }}</ref> va oʻsha yilning avgust oyida ular binoning 98 foiz ulushini [[JPMorgan Chase]] aktivlarini boshqarish boʻlimiga 920 million dollarga sotishdi <ref>{{Yangiliklar manbasi |last=Brown |first=Eliot |date=September 15, 2015 |title=Tech Hot Spots Fetch High Prices |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/tech-market-hot-spots-fetch-high-prices-1442309581 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/20230901035401/https://www.wsj.com/amp/articles/tech-market-hot-spots-fetch-high-prices-1442309581 |archive-date=September 1, 2023}}</ref> <ref>{{Veb manbasi |muallif=Rogers |ism=Jack |sana=March 10, 2023 |sarlavha=Shorenstein Pays $400M Loan on Twitter HQ |url=https://www.globest.com/2023/03/10/shorenstein-pays-400m-loan-on-twitter-hq/ |ish=[[GlobeSt.com]] |arxivurl=https://web.archive.org/web/20230321172635/https://www.globest.com/2023/03/10/shorenstein-pays-400m-loan-on-twitter-hq/ |arxivsana=March 21, 2023}}</ref>. Oʻsha paytda, hali ham asosiy ijarachi boʻlgan Twitter’dan tashqari, binoning boshqa ijarachilari [[Microsoft|Microsoftga]] tegishli Yammer ijtimoiy tarmoq xizmati va binoning pastki qavatidagi bir nechta yaxshi ovqatlanish restoranlarini oʻz ichiga olgan <ref>{{Veb manbasi |muallif=Fort |ism=Ellen |sana=July 21, 2016 |sarlavha=Mid-Market's Bon Marché Now Up for Sale |url=https://sf.eater.com/2016/7/21/12250196/bon-marche-mid-market-for-sale-san-francisco |arxivurl=https://web.archive.org/web/20230603021134/https://sf.eater.com/2016/7/21/12250196/bon-marche-mid-market-for-sale-san-francisco |arxivsana=2023-06-03 |qaralgan sana=August 25, 2023 |ish=[[Eater San Francisco]] |nashriyot=[[Vox Media]] }}</ref>. <ref>{{Veb manbasi |muallif=Pershan |ism=Caleb |sana=July 3, 2018 |sarlavha=Dirty Water, $4 Million Mid-Market Bar and Restaurant, Throws In the Towel |url=https://sf.eater.com/2018/7/3/17531682/dirty-water-market-street-closing-sf-bar-closed |arxivurl=https://web.archive.org/web/20230402122714/https://sf.eater.com/2018/7/3/17531682/dirty-water-market-street-closing-sf-bar-closed |arxivsana=2023-04-02 |qaralgan sana=August 25, 2023 |ish=[[Eater San Francisco]] |nashriyot=[[Vox Media]] }}</ref> 2017-yilda bozor maydonini 2-majmua bilan bogʻlash uchun yangi osmon yoʻli qoʻshildi, chunki avvalgi koʻprik 2011-yilda 1990-yilgi nogironligi boʻlgan amerikaliklar toʻgʻrisidagi qonunga mos kelmasligi sababli olib tashlangan edi <ref name=":7"/>.

=== Twitterni Elon Mask tomonidan sotib olinishi ===
2022-yilda Twitter biznes magnati [[Elon Musk|Ilon Mask]] tomonidan 44 milliard dollarga sotib olingan edi <ref name=":13">{{Yangiliklar manbasi |last=Carballo |first=Rebecca |date=August 1, 2023 |orig-date=July 30, 2023 |title='X' on Twitter's Headquarters Faces Investigation Over Permit Violations |work=[[The New York Times]] |url=https://www.nytimes.com/2023/07/30/technology/x-logo-twitter-san-francisco.html |url-status=live |url-access=subscription |access-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230805022349/https://www.nytimes.com/2023/07/30/technology/x-logo-twitter-san-francisco.html |archive-date=2023-08-05 |issn=0362-4331 }}</ref> <ref name=":15">{{Veb manbasi |muallif=Jacob |ism=Mary K. |sana=January 3, 2023 |sarlavha=Elon Musk downsizes Twitter headquarters to two floors |url=https://nypost.com/2023/01/03/elon-musk-downsizes-twitter-headquarters-to-two-floors/ |arxivurl=https://web.archive.org/web/20230120203715/https://nypost.com/2023/01/03/elon-musk-downsizes-twitter-headquarters-to-two-floors/ |arxivsana=2023-01-20 |qaralgan sana=August 25, 2023 |ish=[[New York Post]] }}</ref>. Oʻsha yilning aprel oyida, sotib olishdan oldin, Mask Twitter shtab-kvartirasini uysizlar boshpanasiga aylantirish haqida tvit yozgan edi, bu esa hamkasbi biznes magnati [[Jeff Bezos]] tomonidan qoʻllab-quvvatlangan edi <ref>{{Veb manbasi |muallif=Zilber |ism=Ariel |sana=April 11, 2022 |sarlavha=Elon Musk wants to turn Twitter HQ into a homeless shelter |url=https://nypost.com/2022/04/11/elon-musk-wants-to-turn-twitter-hq-into-a-homeless-shelter/ |arxivurl=https://web.archive.org/web/20221031062727/https://nypost.com/2022/04/11/elon-musk-wants-to-turn-twitter-hq-into-a-homeless-shelter/ |arxivsana=2022-10-31 |qaralgan sana=August 25, 2023 |ish=[[New York Post]] }}</ref>. Oʻsha yilning dekabr oyida sotib olingandan soʻng, ''New York Post gazetasi'' Mask Twitterning bosh qarorgohini San-Frantsiskodan koʻchirishi mumkinligi haqida xabar bergan edi, unda shahar kompaniya tomonidan sodir etilgan hududiy buzilishlar boʻyicha tekshiruv boshlagan <ref name=":12"/>. Oʻsha paytda kompaniya {{Convert|379,000|sqft|m2|abbr=on}} maydonni egallagan Market Squareda ijara muddati 2028 yilda tugashi rejalashtirilgan <ref name=":12" />. 2022-yil noyabr oyida Mask kompaniyaning 7500 kishilik ishchi kuchining qariyb yarmini ishdan boʻshatdi <ref name=":15" />, shundan soʻng Mask rahbariyatiga javoban bir necha yuz Twitter xodimlari ommaviy isteʼfoga chiqdi <ref>{{Veb manbasi |muallif=Sato |ism=Mia |sana=November 17, 2022 |sarlavha=Hundreds of employees opt out of Elon Musk's 'extremely hardcore' Twitter |url=https://www.theverge.com/2022/11/17/23465274/hundreds-of-twitter-employees-resign-from-elon-musk-hardcore-deadline |arxivurl=https://web.archive.org/web/20221118000812/https://www.theverge.com/2022/11/17/23465274/hundreds-of-twitter-employees-resign-from-elon-musk-hardcore-deadline |arxivsana=November 18, 2022 |qaralgan sana=August 31, 2023 |ish=[[The Verge]] |nashriyot=[[Vox Media]]}}</ref>. Taxminan shu vaqtda, 17-noyabr kuni faollar binoning yon tomoniga Maskni tanqid qilgan belgilarni loyihalashtirdi <ref>{{Veb manbasi |sana=November 18, 2022 |sarlavha=Signs projected on Twitter headquarters after Musk's employee ultimatum |url=https://www.nbcnews.com/video/signs-projected-on-twitter-headquarters-after-musk-s-employee-ultimatum-154151493685 |arxivurl=https://web.archive.org/web/20230412082745/https://www.nbcnews.com/video/signs-projected-on-twitter-headquarters-after-musk-s-employee-ultimatum-154151493685 |arxivsana=2023-04-12 |qaralgan sana=August 25, 2023 |ish=[[NBC News]] }}</ref> <ref>{{Veb manbasi |sana=November 18, 2022 |sarlavha=Twitter HQ trolled as Musk shuts down offices |url=https://www.cnn.com/videos/business/2022/11/18/twitter-san-francisco-hq-trolled-messages-ldn-vpx.cnn |arxivurl=https://web.archive.org/web/20230522004124/https://www.cnn.com/videos/business/2022/11/18/twitter-san-francisco-hq-trolled-messages-ldn-vpx.cnn |arxivsana=2023-05-22 |qaralgan sana=August 25, 2023 |ish=[[CNN Business]] }}</ref>. 2023-yil yanvariga kelib, Twitter’ning binodagi jismoniy mavjudligi olti qavatdan atigi ikki qavatga kamaydi <ref name=":15" /> <ref>{{Veb manbasi |sana=January 3, 2023 |sarlavha=Twitter Vacates Four of Six Floors at SF Mid-Market HQ |url=https://therealdeal.com/sanfrancisco/2023/01/03/twitter-sheds-two-thirds-of-its-hq-offices-in-san-francisco/ |arxivurl=https://web.archive.org/web/20230705124056/https://therealdeal.com/sanfrancisco/2023/01/03/twitter-sheds-two-thirds-of-its-hq-offices-in-san-francisco/ |arxivsana=2023-07-05 |qaralgan sana=August 25, 2023 |ish=[[The Real Deal (magazine)|The Real Deal]] }}</ref>. Oʻsha oyda Kaliforniya oliy sudiga kompaniya 2022-yil dekabri va 2023-yil yanvari uchun Market Square mulkida ijara haqini toʻlamaganligi haqida daʼvo arizasi berildi <ref>{{Veb manbasi |muallif=Brodkin |ism=Jon |sana=January 24, 2023 |sarlavha=Lawsuit: Twitter stopped paying rent at headquarters after Musk took over |url=https://arstechnica.com/tech-policy/2023/01/twitters-landlord-sues-for-millions-in-unpaid-rent-at-firms-us-headquarters/ |arxivurl=https://web.archive.org/web/20230621180614/https://arstechnica.com/tech-policy/2023/01/twitters-landlord-sues-for-millions-in-unpaid-rent-at-firms-us-headquarters/ |arxivsana=2023-06-21 |qaralgan sana=August 25, 2023 |ish=[[Ars Technica]] }}</ref>.

2023-yil iyul oyida Mask veb-saytni Twitter’dan X’ga rebrendlashni boshladi va 24-iyul kuni ertalab binoning yon tomoniga katta X logotipi tushirildi. <ref>{{Veb manbasi |muallif=Teo |ism=Kai Xiang |sana=July 24, 2023 |sarlavha=Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night |url=https://www.businessinsider.com/twitter-new-x-logo-projected-over-headquarters-night-2023-7 |arxivurl=https://web.archive.org/web/20230727115230/https://www.businessinsider.com/twitter-new-x-logo-projected-over-headquarters-night-2023-7 |arxivsana=2023-07-27 |qaralgan sana=August 25, 2023 |ish=[[Business Insider]] }}</ref> Oʻsha oyda Mask kompaniyaning bosh qarorgohi San-Frantsiskoda qolishini eʼlon qilib, veb-saytdagi postida shunday dedi: <ref name=":14">{{Veb manbasi |muallif=Ewing |ism=Giselle Ruhiyyih |sana=July 29, 2023 |sarlavha=Musk's 'X' logo atop former Twitter headquarters draws city scrutiny |url=https://www.politico.com/news/2023/07/29/san-francisco-x-logo-twitter-headquarters-00108872 |arxivurl=https://web.archive.org/web/20230802185231/https://www.politico.com/news/2023/07/29/san-francisco-x-logo-twitter-headquarters-00108872 |arxivsana=2023-08-02 |qaralgan sana=August 25, 2023 |ish=[[Politico]] }}</ref>
{{Blockquote|text=Ko‘pchilik X (ilgari Twitter nomi bilan atalgan) o‘zining bosh qarorgohini San-Fransiskodan ko‘chirish uchun katta imtiyozlarni taklif qilishdi. Bundan tashqari, shahar halokat spiralida bo'lib, kompaniyalar birin-ketin ketyapdi yoki ketish taratdudida. Shuning uchun ular X ham harakat qilishini kutishadi. Biz qilmaymiz. Siz haqiqiy do'stlaringiz kimligini faqat chiplar tushganda bilasiz. San-Fransisko, go'zal San-Fransisko, boshqalar sizni tashlab ketishsa ham, biz doimo sizning do'stingiz bo'lib qolamiz.|author=}}
2023-yil iyul oyi oxirida bino tepasiga katta metall X belgisi oʻrnatildi <ref name=":14"/> <ref>{{Veb manbasi |muallif=Lynch |ism=Jamiel |sana=July 31, 2023 |sarlavha=A flashing 'X' was installed atop the San Francisco headquarters following Twitter's rebrand. A city complaint says the sign went up without a permit |url=https://www.cnn.com/2023/07/30/tech/san-francisco-investigates-twitter-x-sign/index.html |arxivurl=https://web.archive.org/web/20230810034845/https://www.cnn.com/2023/07/30/tech/san-francisco-investigates-twitter-x-sign/index.html |arxivsana=2023-08-10 |qaralgan sana=August 25, 2023 |ish=[[CNN Business]] }}</ref> <ref>{{Veb manbasi |muallif=Har |ism=Janie |sana=July 29, 2023 |sarlavha='X' logo installed atop Twitter building, spurring San Francisco to investigate permit violation |url=https://apnews.com/article/twitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c |arxivurl=https://web.archive.org/web/20230823055144/https://apnews.com/article/twitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c |arxivsana=2023-08-23 |qaralgan sana=August 25, 2023 |ish=[[AP News]] }}</ref>. Ushbu belgi keyinchalik demontaj qilingan va shahar buzilganligi haqida xabar berganidan keyin olib tashlangan <ref>{{Veb manbasi |muallif=Joseph |ism=Elizabeth |sana=July 31, 2023 |sarlavha='X' removed after being installed atop company headquarters following Twitter's rebrand |url=https://www.cnn.com/2023/07/31/tech/x-sign-twitter-elon-musk/index.html |arxivurl=https://web.archive.org/web/20230804100504/https://www.cnn.com/2023/07/31/tech/x-sign-twitter-elon-musk/index.html |arxivsana=2023-08-04 |qaralgan sana=August 25, 2023 |ish=[[CNN Business]] }}</ref>. Bundan oldin, San-Fransisko politsiya departamenti ishchilar demontajni boshlashdan oldin ish joyini toʻgʻri himoya qilmagani uchun binodan Twitter belgisini olib tashlashni toʻxtatgan edi <ref name=":13"/>.

== Maʼlumotnomalar ==
{{Manbalar}}

== Qoʻshimcha oʻqish ==

* {{Veb manbasi |muallif=Johnson |ism=Robert |sana=April 5, 2014 |sarlavha=PHOTOS: We Took A Tour Inside Twitter's Stylish New San Francisco Headquarters |url=https://www.businessinsider.com/photos-twitter-office-hq-in-san-francisco-2014-4 |arxivurl=https://web.archive.org/web/20230320134808/https://www.businessinsider.com/photos-twitter-office-hq-in-san-francisco-2014-4 |arxivsana=2023-03-20 |qaralgan sana=August 25, 2023 |ish=[[Business Insider]] }}
* {{Yangiliklar manbasi |last=Letzing |first=John |date=September 8, 2011 |orig-date=September 7, 2011 |title=Changes Take Hold in San Francisco's Mid-Market |work=[[The Wall Street Journal]] |url=http://online.wsj.com/article/SB10001424053111904537404576554581214980372.html |url-status=live |url-access=subscription |access-date=August 25, 2023 |archive-url=https://web.archive.org/web/20180311225212/https://www.wsj.com/articles/SB10001424053111904537404576554581214980372 |archive-date=2018-03-11 |issn=0099-9660 }}
* {{Yangiliklar manbasi |date=October 3, 2013 |title=Inside Twitter's San Francisco Office |work=[[The Wall Street Journal]] |url=http://online.wsj.com/article/SB10001424052702303796404579101362821286716.html |url-status=live |url-access=subscription |access-date=August 25, 2023 |archive-url=https://web.archive.org/web/20220126081844/https://www.wsj.com/articles/SB10001424052702303796404579101362821286716 |archive-date=2022-01-26 |issn=0099-9660 }}
* {{Veb manbasi |muallif=Weinberg |ism=Cory |sana=June 11, 2015 |sarlavha=Twitter's landlord lining up huge payday |url=https://www.bizjournals.com/sanfrancisco/morning_call/2015/06/twitter-hq-office-landlord-to-sell-shorenstein-sf.html |arxivurl=https://web.archive.org/web/20220410194730/https://www.bizjournals.com/sanfrancisco/morning_call/2015/06/twitter-hq-office-landlord-to-sell-shorenstein-sf.html |arxivsana=2022-04-10 |qaralgan sana=August 25, 2023 |ish=[[San Francisco Business Times]] |nashriyot=[[American City Business Journals]] }}
[[Turkum:Twitter]]