Reebok sahifasining manbasini koʻrish

{{Shirkat bilgiqutisi
|nomi             = Reebok
|tasvir           = Reebok 2019 logo.svg
| birjada qayd etilishi  = 
|asos solingan    = [[1895]]
|faoliyati        = [[Ommabop kompaniya]]
|muhim shaxslar   = 
|asoschilari      = 
|shiori		      = 
|joylashuvi       = {{bayroq|AQSh}}: [[Kenton]], [[Massachusets]]
| mahsulotlari    = sport kiyimi va poyabzali
| yillik aylanma mablagi  = 
|daromad          = 
|sof foyda        = 
|ishchilar soni   = 
|sayt             = [http://www.reebok.com www.reebok.com]

}}

'''Reebok International Limited''' — Amerika [[Sport|sport kiyimlari]], poyabzal va aksessuarlar kompaniyasi. Bosh qarorgohi [[Boston|Bostonda]] ([[Massachusetts|Massachusets shtati]]) joylashgan. 2005-yildan beri u [[Adidas]] kompaniyasining shoʻba korxonasi hisoblanadi<ref name="автоссылка12">{{yangiliklar manbasi|accessdate=2020-06-15|first=Dennis K. Berman in New York, Stephanie Kang in Los Angeles and Matthew Karnitschnig in Gütersloh, Germany Staff Reporters of THE WALL STREET|last=JOURNAL|date=2005-08-19|id=0099-9660|website=Wall Street Journal|title=Adidas Nears Deal to Buy Reebok In Effort to Gain Ground on Nike|url=https://www.wsj.com/articles/SB112304841978003570|archivedate=2020-06-15|archiveurl=https://web.archive.org/web/20200615125216/https://www.wsj.com/articles/SB112304841978003570}}</ref><ref>{{yangiliklar manbasi|accessdate=2020-06-15|first=Stuart|last=Elliott|date=2005-08-04|id=0362-4331|website=The New York Times|title=Adidas's Reebok Purchase Sets a Challenge for Nike|url=https://www.nytimes.com/2005/08/04/business/media/adidass-reebok-purchase-sets-a-challenge-for-nike.html|archivedate=2015-04-10|archiveurl=https://web.archive.org/web/20150410175008/http://www.nytimes.com/2005/08/04/business/media/04adco.html?_r=0&pagewanted=all}}</ref>. Reebok fitnes, [[yugurish]] va CrossFit sport kiyimlarini, shu jumladan aksessuarlar va poyabzallarni ishlab chiqaradi va tarqatadi. CrossFit va Spartan Race uchun rasmiy poyabzal va kiyim homiysidir<ref>{{veb manbasi|til=|url=https://www.bloomberg.com/news/articles/2013-09-18/reebok-turns-to-race-from-hell-to-revive-former-glory|sarlavha=Reebok Turns to ʻRace From Hell’ to Revive Former Glory|muallif=|vebsayt=www.bloomberg.com|sana=|nashriyot=|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615125217/https://www.bloomberg.com/news/articles/2013-09-18/reebok-turns-to-race-from-hell-to-revive-former-glory|deadlink=no}}</ref>.

Kompaniya 1958-yilda [[Angliya|Angliyaning]] [[Bolton]] shahrida 1895-yilda tashkil etilgan J.W. Foster and Sons kompaniyasining sherigi sifatida tashkil etilgan<ref name="автоссылка2">Rourke, Elizabeth; Hedblad, Edna; Salamie, David (1999). International Directory of Company Histories: „Reebok International Ltd.“.</ref>. 1958-yildan 1986-yilgacha barcha Reebok kiyimlari kompaniyaning inglizcha kelib chiqishini bildirish uchun Buyuk Britaniya bayrogʻi bilan bezatilgan boʻlib, u Reebokning „klassik“ kiyim liniyasida tasvirlangan<ref>{{veb manbasi|url=https://www.dailymail.co.uk/news/article-2570933/Reebok-unveils-new-delta-logo-sportswear-company-moves-professional-athletes-fitness-buffs.html|sarlavha=Reebok unveils its new 'delta' logo targeting Crossfit|muallif=Daily|vebsayt=Mail Online|sana=2014-03-01|kirish sanasi=2020-06-15|arxiv-sana=2020-11-11|arxiv-url=https://web.archive.org/web/20201111170141/https://www.dailymail.co.uk/news/article-2570933/Reebok-unveils-new-delta-logo-sportswear-company-moves-professional-athletes-fitness-buffs.html|deadlink=no}}</ref><ref name="автоссылка33">{{veb manbasi|til=en|url=https://adage.com/article/news/change-reebok-logo-shift-pros-crossfit/291923|sarlavha=Change: Reebok Logo Indicates Shift From Pros to Crossfit|vebsayt=adage.com|sana=2014-02-28|kirish sanasi=2020-06-15|arxiv-sana=2020-09-19|arxiv-url=https://web.archive.org/web/20200919085923/https://adage.com/article/news/change-reebok-logo-shift-pros-crossfit/291923|deadlink=no}}</ref>.

== Tarixi ==

=== Ilk tarixi ===
1895-yilda Jozef Uilyam Foster 14 yoshida [[Angliya|Angliyaning]] [[Bolton]] shahridagi otasining ustaxonasi tepasidagi oʻz yotoqxonasida ishlay boshladi va bir qancha eng birinchi tishli krossovkalarni oʻylab topdi<ref name="автоссылка4">{{yangiliklar manbasi|accessdate=2020-06-15|title=Adidas buys Reebok to conquer US|url=https://www.telegraph.co.uk/finance/2920095/Adidas-buys-Reebok-to-conquer-US.html|archivedate=2020-06-15|archiveurl=https://web.archive.org/web/20200615161202/https://www.telegraph.co.uk/finance/2920095/Adidas-buys-Reebok-to-conquer-US.html}}</ref>. 1900-yilda u oʻzining „J.W. Foster“ kompaniyasiga asos soldi, keyinchalik u oʻgʻillariga qoʻshildi va kompaniya nomini J.W. Foster and Sons ga oʻzgartirdi<ref>{{veb manbasi|url=https://www.shoebacca.com/brand/reebok|sarlavha=Reebok - SHOEBACCA.com|vebsayt=web.archive.org|sana=2014-01-18|kirish sanasi=2020-06-15|archive-date=2014-01-18|archive-url=https://web.archive.org/web/20140118045412/https://www.shoebacca.com/brand/reebok}}</ref>. Foster „Olympic works“ nomli kichik fabrika ochdi va asta-sekin oʻzining „running pumps“lari bilan sportchilar orasida mashhur boʻldi<ref name="автоссылка4" />. Kompaniya Britaniya sportchilari kiygan Union Jack bayrogʻi ostida poyabzallarni tarqatishni boshladi<ref>Colea, Jason (2016). Golden Kicks: The Shoes that Changed Sport. Bloomsbury Publishing. pp. 14-16.</ref>.

1958-yilda Boltonda asoschining ikki nabirasi Joseph va Jeffery Foster hamroh Reebok kompaniyasiga asos solishdi.

1979-yilda [[Chicago|Chikagodagi]] xalqaro krossovkalar koʻrgazmasida amerikalik biznesmen Pol Fireman „Reebok“ga eʼtibor qaratdi. U Reebok brendini [[Amerika Qoʻshma Shtatlari|AQShda]] litsenziyalash va tarqatish shartnomasini imzoladi. Boʻlim Reebok USA Ltd. deb nomlangan. 1981-yilga kelib, Reebok savdosi 1,5 million dollardan oshdi<ref name="автоссылка2">Rourke, Elizabeth; Hedblad, Edna; Salamie, David (1999). International Directory of Company Histories: „Reebok International Ltd.“.</ref>.

=== 1980—1990-yillar ===
1982-yilda Reebok ayollar uchun moʻljallangan birinchi sport poyabzali boʻlgan Reebok Freestyle aerobik krossovkasini debyut qildi<ref name="автоссылка2">Rourke, Elizabeth; Hedblad, Edna; Salamie, David (1999). International Directory of Company Histories: „Reebok International Ltd.“.</ref><ref>McDonald, Mark A.; Milne, George R. (1999). „Cases in Sport Marketing“. Jones and Bartlett Publishers. pp. 63-86.</ref>. Keyingi yili Reebok savdosi 13 million dollarni tashkil etdi<ref>{{veb manbasi|url=https://archive.fortune.com/magazines/fortune/fortune_archive/1988/05/23/70575/index.htm|sarlavha=AMERICA'S FASTEST-GROWING COMPANIES They have roared from birth to billions by grabbing hold of major trends and somehow hanging on. Now they must take new risks to keep the growth going. - 23-may 1988-yil|vebsayt=archive.fortune.com|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615145728/https://archive.fortune.com/magazines/fortune/fortune_archive/1988/05/23/70575/index.htm|deadlink=no}}</ref>.
[[Fayl:Ryan_Giggs_United.jpg|thumb| Ryan Giggz oʻzining Reebok Sprintfit futbol butsasida]]
Kompaniya 1980-yillarning oʻrtalari va oxirlarida tennis va aerobika poyabzallaridan yugurish va basketbolga qadar kengayishni boshladi, oʻsha paytdagi sport poyabzali sanoatining eng yirik segmentlaridan biriga aylandi<ref name="автоссылка5">{{yangiliklar manbasi|accessdate=2020-06-15|website=The New York Times|title=Market Place; A Brisk Pace Is Set by Nike|url=https://www.nytimes.com/1986/01/21/business/market-place-a-brisk-pace-is-set-by-nike.html}}</ref>. Fireman 1984-yilda ingliz bosh kompaniyasini sotib oldi. IPOga qoʻshimcha ravishda brend Boris Bekker va Jon Mak-Enro tomonidan ommalashtirilgan Newport Classic va bugungi kunda Reebok Club C nomi bilan mashhur boʻlgan Revenge Plus bilan tennisni zabt etadi.

Rasmiy ravishda Reebok Amerika kompaniyasi 1985-yilda [[New York fond birjasi|Nyu-York fond birjasida]] RBK belgisi ostida roʻyxatga olingan<ref>{{yangiliklar manbasi|accessdate=2020-06-15|website=The New York Times|title=Market Place; The Surging Reebok Stock|url=https://www.nytimes.com/1986/05/15/business/market-place-the-surging-reebok-stock.html}}</ref><ref name="автоссылка5"/>.

1986-yilda Reebok oʻzining logotipi tashkil etilganidan beri mavjud boʻlgan Union Jack bayrogʻini vektor logotipiga oʻzgartirdi — Union Jack abstrakt chizigʻini poyga yoʻli kesib oʻtdi — logotip poyabzallarning yon tomonlarida yorqin koʻrinishda aks etadivi<ref>{{veb manbasi|url=https://www.brandsoftheworld.com/search/logos?search_api_views_fulltext=Reebok|sarlavha=Search {{!}} Brands of the World™|vebsayt=www.brandsoftheworld.com|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615145715/https://www.brandsoftheworld.com/search/logos?search_api_views_fulltext=Reebok|deadlink=no}}</ref>. P. Bu [[National Basketball Association|NBA]] va NFLdagi professional sportchilar bilan shartnomalarni litsenziyalashni boshlaganida kompaniyaning brend ishlab chiqarishga oʻtganidan darak berardi<ref name="автоссылка62">{{veb manbasi|til=en|url=https://www.fastcompany.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership|sarlavha=How Reebok Became The Brand For Crossfit Junkies|muallif=John Brownlee|vebsayt=Fast Company|sana=2014-03-13|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615145714/https://www.fastcompany.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership|deadlink=no}}</ref>..

1980-yillarda Reebok sport kiyimlari va aksessuarlarini (kollej/professional sport arenasiga kirishi bilan bir qatorda), 1980-yillarning oxirida esa bolalar sport poyafzallarining yangi qatorini („Weeboks“ deb nom olgan) chiqara boshladi<ref>{{veb manbasi|til=en|url=https://www.chicagotribune.com/news/ct-xpm-1987-03-15-8701200671-story.html|sarlavha=THE TRAINING OF TRENDY TOTS|muallif=Clarence Petersen|vebsayt=chicagotribune.com|kirish sanasi=2020-06-15|arxiv-sana=2020-06-16|arxiv-url=https://web.archive.org/web/20200616055359/https://www.chicagotribune.com/news/ct-xpm-1987-03-15-8701200671-story.html|deadlink=no}}</ref>. Yil oxiriga kelib, Reebok savdosi taxminan 1 milliard dollarni tashkil etdi. Kompaniyaning eng mashhur texnologiyalaridan biri boʻlgan Reebok Pump 1989-yildan 1992-yilga kelib 100 dan ortiq professional sportchilar, shu jumladan Shaquille OʻNeal tomonidan kiyilgan<ref>{{veb manbasi|til=|url=https://www.bloomberg.com/news/articles/1993-12-19/can-reebok-regain-its-balance|sarlavha=Can Reebok Regain Its Balance?|muallif=|vebsayt=www.bloomberg.com|sana=|nashriyot=|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615154038/https://www.bloomberg.com/news/articles/1993-12-19/can-reebok-regain-its-balance|deadlink=no}}</ref>.

=== 2000-yillar ===
[[Fayl:Reebok_World_headquarters.jpg|right|thumb| Reebok shtab-kvartirasi Kanton, [[Massachusetts|Massachusets]], [[Amerika Qoʻshma Shtatlari|AQSh]]]]
[[Fayl:Reebok-11k-inlineskates-2011.jpg|right|thumb| Reebok konkisi]]
Reebok Uimbldon va 2000-yilgi Yozgi Olimpiada oʻyinlarining yakkalik bahslarida gʻolib chiqqanidan keyin [[Venus Williams]] bilan shartnoma imzoladi<ref>{{yangiliklar manbasi|accessdate=2020-06-15|first=Richard|last=Sandomir|date=2000-12-22|id=0362-4331|website=The New York Times|title=TENNIS; Having Style Pays Off for Venus Williams|url=https://www.nytimes.com/2000/12/22/sports/tennis-having-style-pays-off-for-venus-williams.html|archivedate=2020-06-15|archiveurl=https://web.archive.org/web/20200615143918/https://www.nytimes.com/2000/12/22/sports/tennis-having-style-pays-off-for-venus-williams.html}}</ref>. 2000-yil dekabr oyida Reebok NFL bilan barcha 32 jamoa uchun forma va poyabzallarni oʻz ichiga olgan litsenziyalangan NFL mahsulotlarini ishlab chiqarish va sotish boʻyicha mutlaq huquqlar uchun 10 yillik litsenziya shartnomasini imzoladi.<ref>{{veb manbasi|til=en|url=https://www.latimes.com/archives/la-xpm-2000-dec-20-fi-2360-story.html|sarlavha=Reebok Granted NFL Apparel Licensing Rights|muallif=|vebsayt=Los Angeles Times|sana=2000-12-20|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615140523/https://www.latimes.com/archives/la-xpm-2000-dec-20-fi-2360-story.html|deadlink=no}}</ref>.

2001-yilda Reebok 2004—2005-yilgi mavsumdan boshlab oʻn yil davomida 29 [[National Basketball Association|NBA]] va 16 WNBA jamoalari uchun eksklyuziv kiyim yetkazib beruvchiga aylandi<ref>{{veb manbasi|url=https://money.cnn.com/2001/08/01/companies/reebok/|sarlavha=Reebok nets NBA - 1-Aug. 2001-yil|vebsayt=money.cnn.com|kirish sanasi=2020-06-15|arxiv-sana=2020-06-16|arxiv-url=https://web.archive.org/web/20200616005536/https://money.cnn.com/2001/08/01/companies/reebok/|deadlink=no|qaralgan sana=2022-05-28|arxivsana=2020-06-16|arxivurl=https://web.archive.org/web/20200616005536/https://money.cnn.com/2001/08/01/companies/reebok/}}</ref><ref>{{veb manbasi|til=en|url=https://www.latimes.com/archives/la-xpm-2001-aug-02-sp-29711-story.html|sarlavha=NBA Signs 10-Year Deal With Reebok|muallif=|vebsayt=Los Angeles Times|sana=2001-08-02|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615140520/https://www.latimes.com/archives/la-xpm-2001-aug-02-sp-29711-story.html|deadlink=no}}</ref>. Shartnoma, shuningdek, Reebok vektor logotipini 2004-yilgi Amerika Qoʻshma Shtatlari Olimpiya basketbol jamoasi liboslariga<ref>Andy Bernstein (August 6, 2001). „Reebok locks up more than NBA with 10-year licensing deal“. Sport Business Daily.</ref> qoʻshilishini koʻzda tutgan.

2003-yilda Reebok shuningdek, [[Kanada]] Futbol Ligasi uchun rasmiy forma va kiyim yetkazib beruvchiga aylandi.<ref>{{veb manbasi|url=https://sgbonline.com/reebok-inks-official-supplier-deal-with-cfl/|sarlavha=Reebok Inks Official Supplier Deal with CFL {{!}} SGB Media Online|vebsayt=sgbonline.com|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615140519/https://sgbonline.com/reebok-inks-official-supplier-deal-with-cfl/|deadlink=no}}</ref>.

Reebok 2004-yilda Milliy xokkey ligasining rasmiy homiysiga aylandi. Kompaniya CCM va Reebok brendlari ostida xokkey kiyim-anjomlarini ishlab chiqarishni boshladi. Reebok 2005-yildan Reebok logotipidan foydalangan holda haqiqiy va nusxalangan MHL formalarida CCM nomini bekor qildi. CCM 2007-yilda „Reebok-CCM Hockey“ga aylandi. Reebok xokkey uskunalari liniyalarining koʻp qismini 2015-yildan keyin CCMga koʻchirdi<ref>{{veb manbasi|til=en|url=https://www.sportsrec.com/406961-what-does-ccm-stand-for-on-hockey-equipment.html|sarlavha=What Does CCM stand for on Hockey Equipment?|vebsayt=SportsRec|kirish sanasi=2020-06-15|arxiv-sana=2020-06-15|arxiv-url=https://web.archive.org/web/20200615140520/https://www.sportsrec.com/406961-what-does-ccm-stand-for-on-hockey-equipment.html|deadlink=no}}</ref>.

2020-yil 1-oktabrda Reebok xalqaro bozorda Rossiyaning Monochrome brendi bilan kapsula chiqardi<ref>{{veb manbasi|til=ru|url=https://www.kommersant.ru/doc/4512284|sarlavha=Reebok выпустили на международный рынок капсулу с российским брендом|vebsayt=www.kommersant.ru|sana=2020-10-01|kirish sanasi=2020-10-01|arxiv-sana=2020-10-02|arxiv-url=https://web.archive.org/web/20201002074802/https://www.kommersant.ru/doc/4512284|deadlink=no}}</ref>.

=== Adidas tomonidan sotib olinishi ===
2005-yilda [[Adidas]] Reebokni shoʻba korxonasi sifatida sotib oldi va ikkita eng yirik sport kiyimlari kompaniyasini birlashtirdi, lekin faoliyatni alohida brend nomlari ostida saqlab qoldi. Adidas barcha chiqarilgan Reebok aksiyalarini sotib olib, 3,8 milliard dollarlik bitimni yakunladi<ref>{{yangiliklar manbasi|accessdate=2020-06-15|date=2005-08-03|website=The New York Times|title=Adidas Is Said to Be Close to Deal to Acquire Reebok|url=https://www.nytimes.com/2005/08/03/business/adidas-is-said-to-be-close-to-deal-to-acquire-reebok.html}}</ref>. Sotib olingandan soʻng, Adidas 2006-yilda NBA uchun rasmiy forma yetkazib beruvchisi sifatida Reebok oʻrnini egalladi.

Reebok 2004-yildan beri prezident boʻlib kelgan Pol Fayrman oʻrniga 2006-yilning yanvarida Pol Xarringtonni kompaniya prezidenti va bosh direktori etib tayinladi. Xarrington kompaniyaga 1994-yilda qoʻshilgan va Reebok kompaniyasining global operatsiyalar boʻyicha bosh vitse-prezidenti va taʼminot zanjiri boʻyicha bosh direktori edi<ref>"Harrington named CEO of Reebok Brand division". Boston Business Journal. January 10, 2006.</ref>.

=== Logotip tarixi ===
<gallery>
Fayl:Reebok logo77.png|1977–1986-yillar
Fayl:Reebok logo93.png|1986–2000-yillar
Fayl:Reebok logo2000.png|2000–2005
Fayl:Reebok logo05.png|2005–2008
Fayl:Reebok wordmark (2008–2014).svg|2008–2014
Fayl:Reebok delta logo.svg|2014–2019
Reebok_logo20.png|2019 -
</gallery>

== Manbalar ==
{{manbalar}}

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