Ceylon choyi sahifasining manbasini koʻrish

{{Brend bilgiqutisi|veb-sayt=[https://www.pureceylontea.com/ pureceylontea.com]|nomi=Ceylon choyi|image=Ceylon Tea logo.png|izoh=Sof Ceylon choyining sher tasvirli logotipi|mahsulot_turi=Choy|mamlakat=[[Shri Lanka]]|hozirgi_egasi=Shri Lanka choy kengashi|ishlab_chiqariladi=1867-yil|bozorlar=[[Yaqin Sharq]], [[Rossiya]], [[Xitoy]], [[Yevropa Ittifoqi]], [[AQSh]], [[Yaponiya]]|shior=Ceylon choyi — sifat ramzi}}
'''Ceylon choyi''' – bu [[Shri Lanka|Shri Lankada]] ishlab chiqariladigan [[choy]] brendi va ushbu mamlakat choyini tavsiflovchi tarixiy atama. Ceylon choyi nafaqat geografik tavsiflovchi atama sifatida, balki Shri Lanka madaniyati, merosi va oʻziga xosligining ustuni sifatida ham tasvirlanadi<ref name="Wijesinghe">{{jurnal manbasi|last=Wijesinghe|first1=W. A. S. S.|title=The protection on geographical indications in developing countries: The case of Ceylon tea|journal=Balance - Multidisciplinary Law Journal|date=2015|volume=1|issue=1|page=11|url=https://www.researchgate.net/publication/308791023_THE_PROTECTION_ON_GEOGRAPHICAL_INDICATIONS_IN_DEVELOPING_COUNTRIES_THE_CASE_OF_CEYLON_TEA|access-date=5 February 2021}}</ref>. Shri Lanka choy kengashi Ceylon choyining sher tasvirli logotipining qonuniy egasi hisoblanadi. 2019-yilda Shri Lanka dunyodagi toʻrtinchi eng yirik [[Shri Lankada choy yetishtirish|choy yetishtiruvchi]] va uchinchi eng yirik choy eksportchisi boʻlgan<ref name="ceylonteabrokers">{{Veb manbasi|sarlavha=Annual Report 2019/20|url=https://cdn.cse.lk/cmt/upload_report_file/923_1598870723048.pdf|nashriyot=Ceylon Tea Brokers|qaralgan sana=5-fevral 2021-yil}}</ref>. Sher tasvirli logotipi 2016-yil holatiga koʻra 98 ta davlatda roʻyxatga olingan<ref name="Annual Report">{{Veb manbasi|sarlavha=Annual Report 2016|url=https://parliament.lk/uploads/documents/paperspresented/annual-report-srilanka-tea-board-2016.pdf|ish=parliament.lk|nashriyot=Sri Lanka Tea Board|qaralgan sana=5-fevral 2021-yil}}</ref>. Ceylon choyi, asosan, ish haqi, yoqilgʻi narxlari va kommunal xizmatlarning oʻsishi tufayli ishlab chiqarish xarajatlarining ham oʻsishiga duch kelmoqda<ref name="Hilal 2020">{{jurnal manbasi|last=Hilal|first1=M. H. M.|title=Sri Lanka’s Tea Economy: Issues and Strategies|journal=Journal of Politics and Law|date=2020|volume=13|issue=1|page=1|doi=10.5539/jpl.v13n1p1|url=http://www.ccsenet.org/journal/index.php/jpl/article/view/0/41505|access-date=5 February 2021}}</ref>.

== Qadoqlash ==
[[Fayl:Japanese_Box_of_100%25_Pure_Ceylon_Tea.jpg|left|thumb| Yaponiyada sotiladigan 100 % sof Ceylon choyi qutisi]]
Choy paketida Ceylonning sher tasvirli logotipi tushirilishi uchun u toʻrtta mezonga javob berishi kerak: 1) Sher tasvirli logotip faqat Ceylon choyining isteʼmol paketlarida ishlatilishi mumkin. 2) Paketda 100 foiz sof Ceylon choyi boʻlishi kerak. 3) U Shri Lankada qadoqlangan boʻlishi kerak. 4) Brend Shri Lanka choy kengashi tomonidan belgilangan sifat standartlariga mos kelishi kerak<ref name="SLEDB">{{Veb manbasi|sarlavha=Tea from Sri Lanka|url=https://www.srilankabusiness.com/pdf/tea-ebrochures-1.pdf|ish=srilankabusiness.com|nashriyot=Sri Lanka Export Development Board|qaralgan sana=5-fevral 2021-yil}}</ref>. Ceylon choyi nazorat ostida ishlab chiqarilishi tufayli tanilgan choy hisoblanadi va undan yuqori foyda olish uchun uni qayta ishlangan shaklda sotish kerak. Logotipdan foydalanishni faqat litsenziyaga ega kompaniyalarga cheklash orqali choyning sifatini kafolatlash va sertifikatlangan yuqori sifatli mahsulotni qadrlaydigan koʻproq mijozlarning eʼtiborini jalb qilish mumkinligi taʼkidlangan<ref name="Johnsson">{{Kitob manbasi|last=Johnsson|first=S.|title=The green gold from Sri Lanka - An explorative research of the value chain of raw material in developing countries|date=2016|publisher=School of Business and Economics at [[Linnaeus University]]|location=[[Småland]]|page=72|url=https://www.diva-portal.org/smash/get/diva2:971300/FULLTEXT01.pdf|accessdate=5 February 2021}}</ref>.

== Bozor va raqobat ==
„Sof Ceylon choyi“ kabi sof choylar bozori jahon bozorining atigi 10 foizini egallagan [[Ixtisoslashgan bozor|ixtisoslashgan bozorlardan]] biri hisoblanadi<ref name="Kelegama">{{Kitob manbasi|last=Kelegama|first=S.|title=The case for liberalization of tea imports for increasing value addition and enhancing tea exports of Sri Lanka|date=2010-yil mart|publisher=Institute of Policy Studies|location=Colombo|page=8|url=https://www.ips.lk/wp-content/uploads/2016/12/tealib.pdf|accessdate=5 February 2021}}</ref>. Maʼlumotlar tahlili shuni koʻrsatadiki, Shri Lanka choyining bozordagi ulushi doimiy ravishda pasayib bormoqda, [[Keniyada choy yetishtirish|Keniya choyining]] ulushi esa yuqori sur’atlarda oʻsib, Shri Lankaning bozor ulushini egallab bormoqda<ref name="Kithsiri">{{jurnal manbasi|last=Kithsiri|first1=K.H.S. K.|last2=Jayamanna|first2=V.S.|last3=Abewickrama|first3=L. M.|title=Evaluation of Competitiveness of Ceylon Tea in the World Market|journal=Sri Lankan Journal of Agriculture and Ecosystems|volume=2|issue=1|page=89-98|doi=10.4038/sljae.v2i1.31|url=https://sljae.sljol.info/articles/abstract/10.4038/sljae.v2i1.31/|access-date=5 February 2021}}</ref>.

Shri Lankaning choy eksportining 50 foizdan ortigʻi hali ham anʼanaviy choy (butun [[Choy (buta)|choy]] barglaridan tayyorlanadigan quruq choy) hissasiga toʻgʻri keladi, qolgan qoʻshilgan qiymatli boshqa choy turlari esa umumiy choy eksportining 40-45 foiziga ([[Koʻk choy|yashil choy]], xushboʻy choy, organik choy, tez eriydigan choy, [[muzli choy]] va ichishga tayyor choy) toʻgʻri keladi. Biroq, qoʻshilgan qiymatga ega choy mahsulotlarining barcha turlari anʼanaviy choy eksportiga qaraganda yuqori narxga ega boʻladi<ref name="Herath">{{jurnal manbasi|last=Herath|first1=H.M.U.N.|last2=De Silva|first2=S.|title=Strategies for Competitive Advantage in Value Added Tea Marketing|journal=Tropical Agricultural Research|date=2011|volume=22|issue=3|pages=251-262|doi=10.4038/tar.v22i3.3698|url=https://www.researchgate.net/publication/274687560_Strategies_for_Competitive_Advantage_in_Value_Added_Tea_Marketing|access-date=5 February 2021}}</ref>. Jahonda isteʼmolchilarning choyga boʻlgan xohish-istaklari oʻzgarib bormoqda, shuning uchun jahon bozorida oʻsib borayotgan talabni yanada takomillashtirilgan choy mahsulotlari bilan qondirish mumkin. Shri-Lanka choy sanoati raqobatbardosh ustunlikka ega boʻlsa-da, xalqaro marketing faoliyati bilan shugʻullana olmasligi tufayli ustunlikdan foydalanishda qiyinchiliklarga duch kelmoqda<ref name="Hilal">{{jurnal manbasi|last=Hilal|first1=M. I. M.|last2=Kaldeen|first2=M.|title=International Tea Marketing and Need for Reviving Sri Lankan Tea Industry|journal=Journal of Management|date=2016|volume=9|issue=1|page=36|doi=10.4038/jm.v9i1.7563|url=https://www.researchgate.net/publication/289335610_International_Tea_Marketing_and_Need_for_Reviving_Sri_Lankan_Tea_Industry|access-date=5 February 2021}}</ref>.

== Homiylik ==
Shri Lanka choy kengashi 2013-yil iyun oyidan boshlab Shri Lanka milliy kriket jamoasi va Shri Lanka ayollar milliy kriket jamoasiga homiylik qilish toʻgʻrisida Shri Lanka kriket tashkiloti bilan kelishuv imzolagan<ref name="cricket">{{Veb manbasi|sarlavha=ʻʻCeylon Tea’’ - The Official Overseas Sponsor of Sri Lanka Cricket|url=http://www.srilankateaboard.lk/index.php/the-official-overseas-sponser-of-sri-lanka-cricket|ish=srilankateaboard.lk|nashriyot=Sri Lanka Tea Board|qaralgan sana=5-fevral 2021-yil|arxivsana=2022-11-05|arxivurl=https://web.archive.org/web/20221105095156/http://www.srilankateaboard.lk/index.php/the-official-overseas-sponser-of-sri-lanka-cricket}}</ref>. Ceylon choyi hozirgi kunda ham milliy jamoalarga homiylik qilishni davom ettirmoqda.

== Manbalar ==
{{manbalar}}

== Havolalar ==

* [https://www.pureceylontea.com/ Brendning rasmiy veb-sayti]
[[Turkum:Choylar]]
[[Turkum:Shri Lanka]]
[[Turkum:Brendlar]]